Senior CRM Executive

3 weeks ago


London, United Kingdom Royal Pharmaceutical Society Full time

We have an amazing opportunity for a Senior CRM Executive to join Pharmaceutical Press, the Royal Pharmaceutical Society’s knowledge business (RPS). You will be the Marketing owner of our Pardot marketing automation platform, with primary responsibility for delivery of our customer lifecycle and marketing data strategies. You will work very closely with your Marketing, Sales, and Product colleagues, and with our external Salesforce partner.

Specialising in data management, marketing automation and conversion rate optimisation you will implement, analyse, and report on targeted communications programmes to drive customer value, and prove the usefulness of Marketing activity and its influence on sales revenue.

**Requirements**:

- Extensive experience in Pardot (or other marketing automation platform) and Salesforce
- Ability to create lead generation and conversion rate optimisation strategies
- Experience in managing marketing contact data and data management strategy
- User experience focus
- Good ability to use data to create stories that clearly explain marketing activity performance and user behaviour trends
- Able to explain technical and analytical information with clarity to senior managers and colleagues with clarity
- Understands and is driven by the relationship between marketing effort and revenue generation
- Proficient user of WordPress CMS
- Experience managing third party suppliers

**The Team**

We are a team who are passionate about the brand and maintain exceptionally high standards in all 29aspects of the business. We’re looking for like-minded people who are pro-active, resilient, positive, commercially minded and data driven. We enjoy working collaboratively to deliver high-performing campaigns aligned to business objectives.

**How we are currently working**

We continue to support our employees to work flexibly. With our London office open, there is an expectation for this role to attend the London office regularly, where there is a need to do so.

**️ Closing date: 29th March 2023**

If you would like to learn more about the role,** **_view our job description_**

**Please attach your **CV and Cover Letter**

**Interview process (3 stages)**
- Telephone interviews to take place on 21 March 2023
- 1st round interviews (via zoom) to take place 24 March 2023
- 2nd round interviews (face to face) to take place 29 March 2023



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