Media Strategist

**Media Strategist**

**Location: New York**

**Salary: $Competitive**

Position Summary

The Media Strategist is a key role within our Media team. As our clients require a greater element of media strategy in response to their briefs and in our campaign suggestions, we are looking to expand our media strategy offering. The primary output forthe role to ensure that our media strategies offer our best available advice to our clients so that they can achieve their campaign objectives.

The role will also work with our current and new customers to grow our media offerings and encourage media strategy to be included as part of our remit for all customers.

The role will work closely with the client services’, social, content, research and strategy teams to take, interpret and analyze the brief. Understand where media fits into the brief from the outset, and work with the teams and client to agree approach.

Research the audiences and gain an understanding of who we are talking to and how they want to be approached - this is less about social personas, which still sits within the social and content teams, although the work will be carried out jointly, this isworking with media and location specific insights. To achieve this you will use your own experience in the market, the insight tools which we have access to (GWI) and any other sources you deem relevant, suitable and accessible.

Recommend tactical channels and timings for media planners to schedule for implementation.

Understand where use of new techniques and technologies are relevant to the brief and client requirements.

Havas People is part of the Havas Group (one of the world’s largest advertising and communication networks), we are specialists in building connections between brands and talent through communications. Our clients could be, for example, a university wantingto attract new students; an organisation aiming to recruit the right people into a role or graduate scheme; or a company seeking to engage the people who already work there.

Closing date: 24 March 2023