Strategic Planner

4 weeks ago

Northampton, United Kingdom Inbox Recruitment Ltd Full time

Strategic Marketing Planner - Retail

Location: East Midlands / Hybrid

**Salary: Negotiable, plus excellent benefits**

As a Marketing Planner for an award-winning creative agency you will lead the creation of insight-led marketing strategies for global FMCG brands. You will be responsible for developing the key strategic insight and the creative proposition for shopper and retail campaigns globally. You therefore need to understand consumer behaviour, the shopper journey, the influence of digital and the increasingly non-linear path to purchase.

We are looking for an experienced Strategic Marketing Planner with a track record of developing data and insight led solutions. brand and marketing strategy plans within a FMCG and on-trade retails environments, along with:
**Role responsibilities**:

- Build brilliant shopper strategies that lead to the delivery of inspirational creative and commercial results
- Take briefs from clients, ask key questions, get to know their brands, align on objectives and understand the key factors that will impact on performance
- Produce cohesive and intelligent plans to build successful campaigns

Generate clear and concise creative briefs that inspire great creative
- Lead research projects, being able to choose the right research methodology, brief research of agencies and moderate groups as required
**To be successful in this role you will need**:

- Strategic, analytical and creative thinking
- Interested in human behaviour, psychology, cultural and social trends
- Strong communicator and team player
- Strong knowledge of shopper media
- Knowledge of where to source and how to analyse data, trends and reports relevant to the client’s business
- A general understanding of digital marketing and its impact on shopper behaviour

**Keywords**:
Shopper Marketing, Creative Agency, Retail Marketing, Insights, Marketing Strategy, Market Research, Retail Insights, FMCG, Senior Planner, Strategist, Strategy, Retail Agency, Data Analyst Insights, Creative Briefs, Creative Planning

**Job Types**: Full-time, Permanent

**Salary**: £13,751.38-£79,676.63 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Northampton, NN1 4ER: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Supply chain: 1 year (preferred)

Work Location: Hybrid remote in Northampton, NN1 4ER

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