Global Digital Marketing Specialist

2 days ago


Leicestershire, United Kingdom Vanilla Recruitment (UK) Ltd Full time

An exciting opportunity has arisen for a Digital Marketing Specialist with website management expertise to join a globally recognised business, known as an industry leader in cutting edge technology solutions.

The role promises the successful applicant an exciting opportunity to collaborate with internal stakeholders across the world on developing a clear, unified web design conceptualization. You'll oversee the live deployment and implementation of the websitesin several languages and will work tightly on web performance to drive products sales and increase brand awareness.

**As Global Digital Marketing Specialist, you'll have the following duties and responsibilities**:

- Providing insights towards and supporting website development and maintenance, such as appearance, efficiency, responsiveness, optimized functionalities, translations, and content management needs
- Collaborating with internal stakeholders, across six global regional sales businesses
- Maintaining digital resources and an asset library including uploading content, tags and descriptions
- Integrating visuals such as images, videos, adding plugins and updating copy when needed
- Developing best practice for leads management and web traffic
- Documenting on-going website development processes and procedures
- Aligning with regional teams to ensure the seamless flow of leads and campaigns
- Measuring and reporting on website performance (Google Analytics, DataStudio and others)
- Analysing data and providing suggestions for improvements to UI/UX and content development needs
- Providing digital mentorship and internal training on website maintenance best practice
- Helping with the development of a a digital governance policy
- Prepare project progress updates, present website demonstrations and on-going developments
- International travel may be required as part of the role

**We're looking for a Global Digital Marketing Specialist with the following skills and experience**:

- Extensive experience in a similar Digital Marketing and Web Management role within a technical B2B environment
- Degree (or equivalent qualification) in Digital Marketing, Web Development or similar
- Sound up-to-the-minute understanding of trends in digital marketing channels and web tools
- Strong knowledge of content management systems (CMS) is essential, ideally Wordpress
- Familiarity with automation platforms such as MS Dynamics, Marketo, Hubspot etc
- Proficiency in programming languages such as CSS, HTML and PHP
- Ability to use project management tools such as Gantt Chart / Asana

**Hours of work**:

- 8am - 4pm Monday to Friday
- Some flexibility will be required as attendance at earlier meetings is necessary due to varying timezones

**Salary and benefits**:

- £35,000 - £40,000 plus excellent benefits
- Fully remote role - requirement to attend the main office twice per month or for additional meetings as and when required by the business
- Free car parking



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