Media Officer

3 weeks ago


London, United Kingdom Blue Cross For Pets Full time

Job title: Media Officer

Contract: Permanent, full time

Location: London with hybrid working

**Salary**: £26,932 - £33,000 plus £3,954 London Weighting Allowance per annum

Closing date: 23rd March 2023

Interview dates: 29th & 30th March 2023

Blue Cross is one of the UK’s leading animal welfare organisations for animals. We are a charity that supports sick, injured, and homeless pets and care for more than 40,000 animals every year through our rehoming, veterinary and education programmes.

The help we offer includes veterinary treatment, finding loving new homes for pets, behavioural advice, support with pet bereavement and education for future generations.

What is the role?

Our Media Officers raise the profile of Blue Cross as a leading pet charity by securing widespread media coverage and effectively communicating our aims and objectives to raise our brand awareness. This is an exciting role as they have autonomy to develop their own direction with the media activity they run for the rehoming centres and/or animal hospitals they manage. The officer will also work across many other activities to promote a range of blue cross services and political campaigns and support the marketing and communications strategy. This is a fast-paced busy role which involves:

- Spotting news opportunities internally and externally, developing them and targeting the relevant media
- Championing the brand purpose internally and in the narrative of all external PR work
- Identifying opportunities to respond to breaking news agendas and pet welfare issues
- Responding to multiple enquiries from the media effectively and to deadline
- Working with the Head of Media in forward planning and on the media strategy
- Working closely with closely with colleagues, including the Executive Team, Senior Managers, volunteers and supporters to maximise the impact of stories across traditional PR channels, digital and social media
- Liaising with rehoming centres, clinical teams, shops, fundraising, education and other teams to identify stories and educate on media best practice
- Develop a strong and impactful network of relationships with journalists

About you

The person will be a proactive, confident, and comfortable guiding others internally as to PR best practice and juggling multiple projects and priorities. You will be an excellent motivator, creative and driven by seeing the impact of the PR work for the charity and have strong planning skills, recognising the importance of project evaluation and the integration of digital and broader marketing channels.

Enthusiastic and persuasive, you will be happy dealing with people at all levels within the charity and external agencies and handle the variety of internal requirements, whilst championing the aims and objectives of the media team.

Able to work on your own, you will also be a strong team player, adept at supporting others on projects outside your own direct remit and remain calm under pressure and able to adapt to short and changing deadlines, whilst also keeping aware of the importance of long-term planning and best value activity for the organisation’s brand awareness.

You will have
- Experience in an inhouse media relations role, PR agency or journalism position.
- Proven track record or quickly spotting and reacting to breaking news opportunities, and developing and pitching national news stories
- Experience of contributing to and coming up with creative ideas in the planning and delivery of national PR campaigns
- Excellent news writing and communications skills
- Building rapport and productive relationships with external and internal stakeholders to maximise impact on PR campaigns and media interviews
- Management of photo calls and directing film crews
- Experience of creating briefs and briefing and training media spokespeople
- Utilising celebrity involvement to secure media coverage
- Experience of integrating social media and digital opportunities within PR activity

It would also be great if you had:

- Experience of reputation management
- Experience of managing external agencies
- Previous experience working in the charity sector
- Experience of integrating social media and digital opportunities within PR activity
- Knowledge of animal welfare issues and Blue Cross competitors in the sector

Why Blue Cross?

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make a difference that we do today. We offer a generous benefits package that includes:

- 6 weeks annual leave plus bank holidays
- Employee Assistance Programme
- Holiday exchange & enhanced parental leave.
- Annual volunteer days
- Long service awards, starting from 5 years.
- Vast range of discounts across high street stores, insurance services & more

To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.

How to apply

First interviews:



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