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Head of Web Optimisation

4 months ago

Newcastle upon Tyne, United Kingdom Cambridge Education Group Full time

**Who are we looking for?**

We have a new opening for a **Head of Web Optimisation** to join **CEG Digital**, part of the larger **Cambridge Education Group**.

The role is on a **full-time**, **permanent basis** and it can be based in our Cambridge or Newcastle office (United Kingdom).

The new Head of Website Experience Optimisation role has been created to enhance our capabilities, advance our CX focussed student engagement strategy and drive organic growth. The role will work within the Content and Communications team and directly line manage the Website Coordinator whilst working very closely with the wider team.

With a growing number of microsites to manage on behalf of our partner Universities this role will further shape and improve their standard, analytics and performance whilst giving the users the best experience possible. The Head of Web Optimisation will holistically optimise customer experience of our online programme websites to iteratively improve conversion and customer satisfaction.

**Key responsibilities**:

- Design our UX strategy and manage the implementation of optimisations
- Take a test and learn approach to web and content optimisation
- Own and implement new CRO plan
- Own and implement SEO plan
- Oversee design and content optimisation to meet UX and SEO targets
- Responsible for line management of a small team

**Key Person specification**:

- BA/BSc or equivalent working experience in Digital Marketing (SEO/ UX)
- Experience in leading and implementing website optimisation strategy
- Understanding of UX design, usability and CRO; Understanding of on-page and technical SEO
- Experience of recruiting and managing direct reports
- Working knowledge of Google Suite including Google Search Console and Google Analytics
- Working knowledge of UX and CRO tools including Hotjar and Google Optimize

**What does Cambridge Education Grou**p do?**

We offer a wide range of options across our portfolio of global centres, each with its own unique features and qualities, enabling us to meet our students' demands as required.

Whether students choose to study at one of our centres with **ONCAMPUS** or **Castel** or complete an online programme through **CEG Digital** or **iheed**, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve. Our students are central to everything that we do.

**Why you will love working here?**

Working in our CEG Digital team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners around the world. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop. The post-holder will work closely with team members at our partner institutions, including academic teams.

Join a respected, global education organisation that provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More.

**What does CEG Digital do?**

Working closely with our partner universities, CEG Digital helps create, market and deliver part-time online and blended University programmes to students around the world. We use cutting-edge technology, sector-leading pedagogy, and first-class student support to provide an outstanding educational experience. CEG Digital is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK.

**Benefits**:

- Private Medical Insurance
- Life Assurance cover
- Competitive salary
- Perkbox (includes hundreds of discounts)
- Salary sacrifice Car Leasing Scheme from Tusker
- Salary sacrifice Cycle to Work scheme
- Salary sacrifice Technology Purchasing Scheme
- Employee Assistance Program (EAP) - giving caring and compassionate support to all staff, as well as dedicated
- Mental Health & Wellness Champions
- Discounted rates on Master’s degrees with CEG Digital
- Partner Universities (25% off)
- Social committee - who organise social events across the Company

**Pension** - Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

**Holiday **- Enhanced holiday of 25 days plus 8 UK bank Holidays.

**Job details**:
Job reference
- DIGRQ000341

Date posted
- 14/02/2023

Application closing date
- 05/03/2023

Location
- Cambridge or Newcastle (UK)

Salary
- £50,000 - £60,000 dependent on skills and experience

Contractual hours
- 37.5

Basis
- Full time

Job category/type
- Full Time, Permanent

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