Paid Search Manager

4 weeks ago

Newcastle Upon Tyne, United Kingdom Salt Search Full time

**Responsibilities**
- Contribute towards and manage a forward-thinking acquisition strategy
- Take ownership of the Paid Search, Paid Social & Google Display Network initiatives, working closely with our chosen partner agencies to grow these channels.
- Support management of the paid media budget, ensuring CPA & ROAS are aligned to business KPI's.
- Manage a media dashboard that measures marketing KPI's and communicate insights with senior stakeholders and the wider marketing team to help grow high value customer sectors.
- Work with internal and external stakeholders to optimise channel conversion rates by evaluating customer journeys to identify potential areas of improvements.
- Live and breathe channel performance to highlight wins and identify opportunities to improve performance, not limited to performance marketing KPI's but also key sectors and product performance
- Systematically reviewing the acquisition team toolkit, reviewing platforms and services to add efficiencies, automation's, and improve processes to meet the business demands and growth.
- Feed into acquisition test & learn road map - drive continuous improvement through meaningful testing and evaluations across all performance channels to learn and optimise activity against agreed KPIs.
- Support the SEO & Affiliate initiatives by working closely with the respective channel owners and chosen partner agencies.

**Skills**:

- 3+ years of PPC management experience in a brand or marketing agency environment. (Including Paid Search & Display).
- 3+ years hands-on experience with Google Ads, Microsoft Ads & Google Analytics.
- Strong organisational skills for task management, agency workflows, budgeting and scheduling.
- Reporting and analysis experience, providing regular analysis and actionable insights to the wider marketing team.
- Excellent communication skills, articulate and being able to adapt communication style depending on audience and experience level.
- Internal & external stakeholder management experience across a range of skill levels.

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