Senior Social Media Exec

5 days ago

London, United Kingdom River Island Full time

**Description**:

- Ready to join one of the most successful fashion brands on the high street? Do you have a passion for fashion? Driven to achieve? United to win? If your answers are yes, we think you’ll love it here on the Island _
- From our first shop in the remains of a North London bombsite in the 1940s, to now over 250 stores across the UK, Ireland and internationally. We are known for our stylish, affordable fashion and we like to shout-it loud._
- Our Island community is everything and we are stronger together. Every Islander counts in making fashion a force for good and we value individuality and difference. Exceptional people have made River Island a success for over 70 years. Together we will continue to do so in the years ahead. _
- We are one team. We are the difference. We are River Island_
**_._**

**Job Purpose**:
This role is responsible for strategic management of key social media channels for River Island, across all divisions. This includes the execution of social media campaigns, supporting and overseeing the BAU running of River Island’s social media channels, contributing to the overall social media organic strategy and supporting the wider business.

**Key Accountabilities**:

- Responsible for owning and maintaining the River Island organic social channels with the ability to lead on daily, weekly and monthly planning of all social activity
- Assist with the creative input, delivery and brief of seasonal and category marketing campaigns for River Island
- Work closely with Content & Editorial team and Brand team to develop and amplify customer experience across content serialisation, channel plans and campaign activity. Play a key part in campaign ideation brainstorms as social expert, feeding back into own social channel plans
- Act as key driver of social innovation for responsible channels. Maintain relationships with platform partners and actively seek out beta tests and new feature opportunities. Analyse and recommend ways to respond to relevant customer and landscape trends on an ongoing basis
- Measure, monitor and report on social media activities for key reports. Develop recommendations for how these insights can be used to inform campaign planning, optimisation and success for future activity
- Support Social Media Marketing Manager on delivery of social strategy, synchronised with overall business goals
- Capture meaningful content at relevant opportunities, such as events and press days
- Encourage wider Social & Community team to understand and act on market trends, user behaviour, new platform features, competitor activity and other relevant updates, demonstrating how these can be incorporated into the River Island strategy
- Lead and collaborate with junior and community teams to ensure that we brief in, deliver assets and on-brand daily content to deadlines
- Create a social-first and strategic culture among the team. This includes hosting creative reviews, competitor analysis, and maintaining knowledge of new and emerging technologies and approaches to social media
- Work collaboratively with other teams/departments (e.g. Brand, Creative, Trading, Finance and eCommerce) to ensure collective and cohesive campaign execution
- As the business continues to grow internationally, help define and shape the international social strategy including multi-territory content and activations

**Key experience required**:

- Experience growing and managing social brand channels of significant scale
- A creative thinker, able to interpret brand aesthetic and ensure content and creatives remain on brand across customer channels
- Can work under pressure, with the ability to be reactive and flexible in a fast-paced environment
- Experience of working to KPI’s and targets, and the ability to interpret numbers and data into actionable insights and learnings
- Confident in using Scheduling tools, Google Analytics and Facebook Business Manager
- Minimum of 3 years’ experience in organic social
- Exceptional organisational and time-management abilities
- Advantage: Previous experience within the Fashion and beauty industry

**And wait, did we mention the perks?**:

- **Discount - **Generous 50% staff discount so you can treat yourself
- **RI Rewards** - More discounts and vouchers with Perks at Work
- **Island culture** - We have a gym, subsidised restaurant and a bargain staff shop, all onsite
- **Work that stays at work** - Flexible working is a given, on top of payday early finishes and Summer Fridays
- **Giver Island** - Give as you earn scheme, a ‘Giver Island’ day each year and matched funding
- **Training on the job** - Support with upskilling skills through on the job training and qualifications
- **Pension** - A contributory private pension scheme
- **Holiday** - 25 days paid holiday

**We mentioned the discount, right?**

**Base Location**:
The base location for this role is flexible. We're happy for someone to split their time between home and Head Office. This

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