Digital Marketing Executive

3 days ago

Ascot, United Kingdom TALENT SEARCH LIMITED Full time

**Hybrid working (2 days in the office, 3 days WFH)**

A great opportunity has arisen for a digital marketer to join a leading and very well-established brand agency who work with well-known big names to help deliver amazing campaigns

The Digital Marketing Executive will be experienced in planning, executing, optimising and reporting on campaigns across multiple online channels for B2C and/or B2B brands. They’ll be experienced in developing content marketing strategies and managing digitaladvertising campaigns, from creation to driving awareness, engaging an online community to generating leads, while ensuring all activity is aligned with wider marketing strategies.

This is a hybrid working role with 2 days in the office and 3 days working from home.

**Role and responsibilities**:

- Work with client facing and creative departments to develop and deliver robust digital marketing campaigns for new product releases, special offers, experiential events, etc.
- Strategically devise and manage digital advertising campaigns across a range of channels (e.g. PPC, display, paid social), advising what types of activity are best suited to different campaign objectives.
- Support in the planning, creation and distribution of engaging social content that helps to drive sales, footfall and awareness
- Analyse and evaluate digital marketing activities using tools such as Google Analytics and Sprout Social
- Manage and upload blog content to WordPress managed websites, with an understanding of SEO best practice and keyword research.

**Skills and experience required**:

- Previous experience in a digital marketing role
- A proven knowledge of the relevant platforms, trends and tools.
- Demonstrable experience of the following: digital advertising (strategy and implementation), content strategy, keyword research, reporting and analytics.
- Experience in developing content marketing
- Must be a highly motivated and proactive individual
- Must be able to think analytically, plan strategically and have a creative flair.

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