Travel PR Specialist

2 weeks ago

Birkenhead, United Kingdom TOP Agency Full time

Do you have experience leading travel PR clients of both boutique and larger brands?

Can you ideate new angles quickly and use your network of media contacts for timely coverage?

Have you secured regular media hits with both top-tier travel and lifestyle media and niche hospitality trade media?

Can you package data in interesting ways to create news and thought leadership opportunities?

Can you manage other team members so that the client never has to chase us for a deliverable?

If the dynamic travel PR lead we've described sounds appealing — someone who can inspire confidence with the client and also generate consistent media coverage — then we might have a fantastic role for you.

Some things to know about us:
First, we're not like every other PR agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love pitch blueprints. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other PR agency around.

Second, we work a little differently. In 48 marketing disciplines across 6 functional groups, we're redefining what a full-service marketing agency can be. But still, lifestyle and consumer PR was what helped make us famous. Notably, our lifestyle PR team takes a data-driven approach to creating news stories and thought leadership, leveraging our in-house market research capabilities and proprietary survey platform. We're growing quickly in the U.S. and UK but also building a global footprint in 20+ countries.

Third, we're known for our flexible work environment. Not only are we remote-work friendly, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back.

Ready to go pitch some amazing stories and clients? Ready for the most innovative travel PR agency in the business?

**DUTIES**:

- Serve as the Account Lead on a travel PR project
- Write concise and insightful media pitches
- Manage a high-speed rapid response programs to insert clients into breaking news
- Develop the PR Playbook, pitch plan, and new property roadmap
- Daily review and oversight of client PR inbox, including interactions with key journalists
- Leverage your network of national travel and lifestyle media contacts (print, digital, broadcast, and TV) to generate ongoing PR coverage for the client
- Identify and invite key journalists to new property openings
- Identify, sort, and prioritize daily media inquiries and requests
- Prepare media monitoring reports for the client
- Conduct weekly competitive industry intelligence report
- Use proprietary systems to send targeted media pitch
- Create analytical reports featuring mass media, social media, and SEO impact
- Monitor social media sentiment for client
- Nurture the client relationship

**REQUIREMENTS**:

- 5+ years work experience in travel PR - either in-house, agency, or freelance
- An extensive, current network of US-focused travel and lifestyle journalists - especially among top tier travel media outlets
- Bachelor's degree in Communications, Journalism, Advertising, Media Studies, or work experience
- Ability to learn new technology systems quickly and efficiently
- High attention to detail and the ability to think two steps ahead
- Ability to focus and get things done while juggling a wide range of tasks
- Highly energetic and enthusiastic with a solid work ethic and pop-culture savvy
- When you see a challenge, you think “bring it on”
- Excellent written and verbal skills
- Open to work on US Time zone (Min of 20 hours/week)
- Can start ASAP

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