Senior Digital Fundraiser

1 week ago

London, United Kingdom Morgan Hunt Recruitment Full time

Morgan Hunt is currently working with an international charity in search of a Senior Digital Fundraiser
This role is a great fit for someone who is keen to get on board and develop the digital fundraising function with the aim to grow the organisations income from 12 million to 15 million p/a.
**Role**: Senior Digital Fundraiser
**Contract**: Permanent
**Pay**: £34,000-£36,000
**Start date**: as soon as possible
**Location**: Hybrid with two days from the Kings Cross office

Key responsibilities of the Senior Digital Fundraiser:

- Lead on planning, implementing and reporting on paid advertising campaigns across the Fundraising and Health Information teams
- Use digital optimisation and targeting to drive income through digital channels.
- Ensure an efficient tracking system is in place, such as the use of events & pixels, to track campaigns that are set up to generate leads, reach or donations.
- Utilise Facebook's dynamic testing to test campaigns for insights and learnings
- Work with the Web team to maximise traffic to landing pages linked to fundraising marketing campaigns
- Use analytics and testing strategies to optimise the fundraising sections for website conversions and SEO.
- Ensure all fundraising web and digital content is relevant and optimised.
- Support a testing programme of new and innovative digital fundraising, engagement and acquisition activities e.g. a value exchange programme that aims to recruit new supporters and maximise longterm income.
- Develop effective on-boarding journeys for new donors
- Assist the Head of Fundraising Development to develop a strategic and integrated digital fundraising programme for warm and cold donors.
- Manage and track digital fundraising activities to enable full reporting and analysis, reporting regularly on performance and progress and identifying improvements.

Previous experience of the Special Events Fundraiser:

- Proven experience of working with digital teams and agencies on promoting fundraising activities via digital channels
- Proven experience of supporter engagement and the development of the supporter journey from initial contact to retention Experience of reaching and retaining cold audiences and creating personalised supporter journeys
- Experience in monitoring, analysing and reporting on campaign results - including financial and non financial KPIs
- Working knowledge of relevant charity law, data protection and fundraising regulations and good practices
- Understanding of a rewards-based framework that motivates individuals to take action
- Good understanding of paid advertising tracking using pixels

Morgan Hunt is a multi-award-winning recruitment business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies. Morgan Hunt is an equal opportunities employer. Job suitability is assessed onmerit in accordance with the individual's skills, qualifications and abilities to perform the relevant duties required in a particular role.

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