Digital Marketing Specialist

3 weeks ago

Burnley, United Kingdom Northern Employment Services Ltd Full time

**Hours of work for a Digital Marketing Specialist**:
Monday to Friday - 37 hours a week, flexible on timings

**Salary for a Digital Marketing Specialist**:
£31,000 to £34,700 annual, depending on experience

**Duties & Responsibilities of an Digital Marketing Specialist**:

- Create engaging content - design, videos, gifs, infographics and images to share on a variety of platforms including; e-newsletters, websites, social media.
- Monitor social media activity ensuring reporting and response to activity is done appropriately and evaluating social media activity impact, to inform future activity, approaches and investment.
- To edit and pro-actively promote a podcast series to strengthen the brand and reach out to wider audiences.
- Effective and strategic use of all of channels specifically social media, content, pod-casts and campaign delivery using the latest insight, evaluation techniques and market trends.
- To oversee, develop and deliver the creative activity of digital and design functions; identifying and writing stories to influence and demonstrate behaviour, system and place-based change to share internally, locally, regionally and nationally.
- Producing a quarterly activity and impact dashboard for the core & management team.
- Influence wider campaign activity working closely with the team and wider place based partners, to meet the programme’s objectives, priorities and the needs of audiences and stakeholders.
- Ability to work across digital functions and formats, and with external partners to ensure all digital channels and multi mediums are used to maximise reach and audience engagement across all work-streams including local networks, universal and targeted activity.

**Experience or knowledge required from an Digital Marketing Specialist**:

- Digital Marketing, PR or Communications qualification (ideally at degree level) or equivalent experience
- An experienced digital marketer and content designer with demonstrable skills in digital media and analytics.
- Experience of developing and managing highly engaging digital communication campaigns and activities in a complex landscape
- Highly developed interpersonal skills, able to communicate at all levels (both written & verbal), to update, assure and where needed influence
- Expert knowledge of digital communications techniques, systems and approaches (e.g. PPC, Google Adwords)
- Be able to demonstrate a good working knowledge of Canva and other graphic design software
- Knowledge of digital analytics (e.g. Google analytics)
- Knowledge of digital engagement and stakeholder approaches
- Knowledge of the law as it relates to digital media and reporting
- Awareness of the public sector and how services work with communities.

**Job Types**: Full-time, Permanent

**Salary**: £31,000.00-£34,700.00 per year

**Benefits**:

- Company car
- Flexitime
- On-site parking
- Sick pay

Schedule:

- Day shift
- Flexitime
- Monday to Friday

Work Location: In person

Reference ID: BW-BBDC

Flextime

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