Digital Acquisition Specialist

2 weeks ago


Crawley, United Kingdom Virgin Holidays Full time

**Job Details**:
**Hours**: 37.5 per week, Monday to Friday

**Location**: Hybrid remote working with 2-3 days a week in our VHQ Crawley, West Sussex

**Contract**: Permanent

**Closing Date**: Thursday, 16 February 2023

***In a nutshell**:
At Virgin Atlantic, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

It’s in our DNA to disrupt the market and lead the way with fresh ideas. Bringing new approaches to the industry, and remaining a loud and proud voice for positive change - be it on issues of sustainability, people or our communities. So, if you’re ready to take your career to new heights, read on.

As Digital Acquisition Specialist, you will be responsible for the marketing strategy across Paid search, aggregators, affiliates, online travel agents and supporting the Ecommerce and Performance working with cross-functional teams to amplify the brand through outstanding creative and support in brand awareness initiatives. You will also work with the CRM team to support their initiatives to drive loyalty.

***Day to day**:
As our Digital Acquisition Specialist, you will be required to:
- Day-to-day management and optimisation of multi-channel acquisition campaigns (across SEO, paid search, affiliates, display advertising, and organic social media)
- Develop ongoing performance reports focusing on identifying trends, findings and insights that can be used to optimise campaigns.
- Collaborate to define the role of marketing campaigns and build compelling briefs with clear objectives and targets.
- Work closely with US and ROW team ensuring digital marketing is implemented globally
- Implement a robust process that ensures competitor data & insights are captured are fed into the commercial team
- Champion the eCommerce & performance function and team across the organisation
- Demonstrate personal capability and add new value across the business

***About you**:
Are you a hardworking teammate?

You may come from any form of Acquisition, Digital Marketing, Digital Executive, Marketing Analyst, SEO and Paid Search roles.

We’re looking for our successful Digital Acquisition Executive to demonstrate the following:

- High-level understanding of channels within scope of role
- A deep understanding of key metrics & levers available to drive performance
- Experience working across multiple digital channels & delivering significant results
- Solid experience devising and implementing both technical and content SEO campaigns
- Deep understanding of marketing and analytic tool, with demonstrable experience in on and off-site SEO practices
- Experienced in the management of large budgets.
- Ability to influence upwards and motivate change across a business
- An agency background and/or experience managing a lead agency
- Adept at working to strict deadlines and agile environment, with the ability to manage multiple projects at once, 3rd party agencies and media owners.
- A great teammate with superb communication skills
- Ability to use initiative and get things done.

If this sounds like you, and you wish to unlock your potential working for us in a role where no day is ever the same, we would love to hear from you

***Be yourself - Our differences make us stronger**:



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