Digital Marketing Apprentice

5 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**Our Early Careers Development Programme**:
Throughout our Early Careers Development Programme, you'll have access to a series of learning opportunities that will help to propel your career further, faster.

Each course will include a number of workshops, team takeovers, and engagement initiatives.

**Duration**:
15 - 18 months.

**About the Role**:
All our brands have dedicated teams of marketing specialists who drive traffic to our sites, create memorable campaigns, and keep our customers coming back for more. From PPC and SEO, to Social Media and Influencer marketing, we've got it covered.

**Digital Marketing at THG spans across 7 different channels**:
**Social Media**:

- You will predominantly be responsible for creating engaging posts and interacting with our customers across a variety of social media channels for our brands.

**Main duties include**:

- Select, edit and post images with well written and engaging captions
- Utilise all functionalities of social platforms to drive reach, visibility and engagement
- Employ strategies to grow following and industry presence
- Launch, develop and maintain new and current social channels, ensuring consistent posting to maximise reach and impact
- Conduct hashtag research and help identify key influencers to develop further promotional and social marketing opportunities

**Content**:

- You will be responsible for producing captivating, performance-driven content for our client sites, with a primary focus on blog content.

**Main duties include**:

- Work closely with the Content Manager to execute editorial content strategy across clients/brands. You will produce blog content and website copy that supports trading initiatives and the wider marketing team's objectives, working to drive organic performance

**Influencer**:

- You'll manage the end-to-end relationship with our influencers, from initial outreach and budgets, to campaign performance and global strategy.

**Main duties include**:

- Research and identification of suitable influencers across client/brand verticals; Wellbeing, Beauty or Retail.

**Affiliate Marketing**:

- Typically responsible for working with external websites to generate sales from affiliate links.

**Main duties & responsibilities include**:

- Responsible for executing strategies under the guidance of the Head of Affiliates with an overall goal of improving paid search performance against KPI targets

**Paid Media**:

- Broken up into Paid Social, Programmatic Display/Youtube & Paid Search

**Main duties & responsibilities include**:

- To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms

**Paid Search**:

- Allows brands the chance to advertise within the listings of a search engine by paying either each time an ad is clicked (PPC).

**Main duties & responsibilities include**:

- Day-to-day optimisations of text ad and shopping ad activity

**Programmatic Display/YouTube**:

- Allows brands the chance to advertise visual ads to raise awareness of their brand/products to a wide berth of users who have demonstrated an interest in their product/brand or who are the right fit demographically for the brand. This will be across products such as YouTube, Google Display Network, SkyTV & Amazon Display.

**Main duties & responsibilities include**:

- Budget management
- Audience strategy & creative suggestions
- Ensuring brand protection by adhering to campaign best practices
- Helping to demonstrate brand uplift & consumer engagement through the use of brand lift studies & cross-channel data insights
- Campaign creation
- Keeping up to date with developments in the industry

**SEO (Search Engine Optimisation)**:

- You'll increase the quality and quantity of traffic to our websites using organic (non-paid) search engine results.

**Main duties & responsibilities include**:

- Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) of ecommerce and blog websites
- Work closely with Content team, Trading teams, Product teams and Account Managers and the wider department to drive performance

**CRM (Customer Relationship Marketing)**:
**Main

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