Paid Search Executive

2 weeks ago

Manchester, United Kingdom BPP Education Group Full time

**General information**:
**Reference **:003952

**Publication end date **:08/02/2023

**Close Date**:
08/02/2023

**Vacancy details**:
Applicants must provide evidence of their right to work in the UK as BPP is unable to provide visa sponsorship

**Job Profile**:
Marketing - Paid Search

**Title**:
Paid Search Executive

**Contract Type**:
Permanent

**Job Purpose**:
BPP requires a Paid Search Executive to join our expanding performance team focused on growing our student network. You will support on the overall day-to-day running of campaigns for our Professional Education, University and Apprenticeship offerings. This is a great opportunity for you to bring your existing paid search expertise and expand your portfolio of platforms.

**About the Role**:
You will be developing your knowledge of all aspects of performance media, working closely with other members of the Social, Display and Customer Insight teams. You will play a role in evolving our paid search direction ensuring BPP stays ahead of the industry. As such, we have a key focus on staff training to ensure we are employing the very best in the industry and that they are constantly developing.

Working alongside the Paid Search Manager, you will build an effective paid search strategy and develop a best-in-class approach to an agreed budget. You’ll manage and own BPP’s search activity in Microsoft Advertising and have full ownership over some of BPP’s portfolio of brands.

You’ll manage and own display & video activity across a number of areas within the business and support on creation of BPPs visual acquisition media such as YouTube discovery and video campaigns.

**About BPP**:
BPP is a leading private education provider. At the forefront of private education in the UK, its mission is to offer students the highest standard of undergraduate, postgraduate, and professional education and training available.

**Key Responsibilities**:
Please refer to the job description.

**Department**:
Marketing - Brand & Content

**Vacancy location**:
**Location**:
UK, North West, Manchester St James's

About you:
You have some experience in paid search already, but want to widen the exposure that you get, working with different platforms and portfolios. You have a working knowledge of Microsoft advertising platforms and Google Ads. You might not have used SearchAds360 would like to.

**Employment Details**:
**Contract Hours**:
37.50

**FTE**:
1.00

**Salary**:
30000-35000

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