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Marketing Lead
4 months ago
Job title: _Marketing Lead_
Hours: 37 hours per week
Salary band: Band 4 FTE up to £27,000
Contract: _Permanent _
Reports to: _Marketing Manager_
Team: _Marketing and Events_
Location: _Hybrid working with occasional visits to Robertson House, Stevenage / an opportunity to work up to 2 days per week in our Head Office in Stevenage, Hertfordshire if desired._
OUR COMPANY
HFL Education (Formerly Herts for Learning) is an award-winning provider of products and services to schools and educational settings within and outside Hertfordshire. We believe that every young person, through access to a great education, should be able to realise their potential, regardless of where they live or their circumstances.
We focus on supporting the schools we work with to achieve successful long-term outcomes for their children. HFL Education is majority owned by Hertfordshire schools and operates with a not-for-profit ethos.
JOB CONTEXT AND PURPOSE:
The Marketing Lead reports to the Marketing Managers within the Marketing team and supports them in providing a professional marketing service to HFL Education. Responsible for delivering a wide range of marketing initiatives, campaigns and project-based activity, the Marketing Lead ensures campaigns are robustly planned and briefed, delivered on time and results are tracked and shared.
MAIN AREAS OF RESPONSIBILITY
Marketing support To provide professional and proactive support to the Marketing Managers and assist them with planning and delivering marketing campaigns for all teams, using a wide range of traditional and digital channels.
- To develop clear, concise graphic design, digital marketing and social media briefs, ensuring consistent, high-quality visual work containing compelling messaging.
- To oversee the day-to-day production of education resources developed by HFL Education teams or commissioned by third parties, such as Hertfordshire County Council. Proactive liaison with internal teams plus external agencies (graphic designers, proof-readers and printers), to ensure schedules are met and resources are delivered by the pre-agreed dates.
- To provide marketing support for national conferences and lead on small scale events and conferences.
- To support with PR activity as required and oversee the media inbox, responding to, or fielding enquiries to the relevant teams.
- To ensure consistently high standards of marketing materials are delivered by the team, adhering to all relevant brand guidelines and clearly demonstrating the impact of HFL Education’s work.
- To be the authority on Survey Monkey questionnaire production and best practice across HFL Education. To advise on question style, copy and report on success.
- To work with the Digital Content Marketing team to refine, improve, measure and report on the effectiveness and ROI of all marketing campaigns.
- To be the lead on HFL Education’s copywriting and editing requirements.
- Measurement and evaluation: To measure and report on the effectiveness of all HFL Education’s marketing campaigns, providing succinct and timely reports to the marketing team and the project owners.Leadership Maintain professionalism at all times and be an advocate for ensuring high customer service standards across the business.
- Work flexibly and proactively within the marketing and events team and provide support as and when needed to other areas of the business.The duties and responsibilities listed above describe the post as it is at present. The post holder is expected to accept any reasonable alterations that may from time to time become necessary.
PERSON SPECIFICATION
The post holder must have a comprehensive knowledge and recent marketing experience within a commercial organisation.
A marketing professional with:
- A minimum of two years’ experience working in a marketing role within a fast-paced commercial organisation.
- Experience of working within an education organisation would be an advantage, but not necessary.
- Practical experience of delivering successful marketing campaigns, using a wide range of marketing techniques and digital channels.
- Commercial awareness.
- Experience of working with marketing agencies, printers and graphic designers.
- Experience of delivering complex, large-scale projects often involving multiple stakeholders.
- A thorough understanding of data and the ability to analyse and succinctly report findings.
- Experience with working with a CRM (Customer Relationship Management) system (desired but not essential).
- Skills and qualifications: A recognised marketing qualification (desired but not essential)Ability to write creatively, clearly and concisely
Excellent attention to detail and accuracy
- Ability to prioritise work and manage a number of time-critical projects simultaneously, in a fast-paced environment with frequently changing priorities
- Able to competently use software packages such as Microsoft Office
- Confident, with the ability to work and communicate effectively
