Head of Marketing and Communications

4 weeks ago


Leeds, United Kingdom UK Coaching Full time

**Main Purpose**:
**Designing and leading**:

- the strategy for raising the profile of Coaches and the great work they do to contribute to the health and well-being of the nation.
- campaigns for raising the profile and positioning of UK Coaching and our work.
- marketing strategies to deliver concepts, products, and services to both B2C and B2B customers.

This is a pivotal position that underpins our brand and reputation within the marketplace and provides an exciting remit of both strategic marketing leadership and hands-on digital operations.

**Responsibilities**:
**PR/Campaigns**
- Deliver cost effective, high quality digital outputs, including creative B2C and B2B campaigns and communications.
- Leadership of all UK Coaching marketing and communications campaigns in line with the organisational objectives and business strategy.
- Manage external PR and Communications agency and act as key communications representative to support and lead external communications activity, supported by PR and Comms Officer and Content Editor.

**Marketing/Communications**
- Deliver specialist marketing and digital marketing expertise across the organisation.
- Manage the production and dissemination of all marketing and communications material across all departments in line with the established brand guidelines, working directly with our in-house creative team and external suppliers.
- Oversee the development and implementation of external communications policies and procedures.
- Develop and oversee the marketing plan and marketing calendar.
- Responsibility for marketing and communications KPI’s.

**General**
- Line Management and development of the UK Coaching Marketing and communications team.
- Management of UK Coaching marketing budget and associated forecasting.

**Person Specification**

**To be successful as our Head of Marketing and Communications, you will**:

- Have previously worked in a fast-paced digital communications environment and be adept at managing multiple stakeholders to ensure expectations are managed.
- Be comfortable with managing resources digitally - design and content-based - to deliver digital communications effectively.
- Draw on digital delivery experience, which should include a good understanding of front-end web technology and project delivery, previous utilisation of digital tracking tools, including the Google suite of products, and social media platform analytics.
- Have demonstrable experience of promoting an organisation through effective media relations, including proactive campaigns and reactive

reputation management. Working knowledge of the sports charity sector would be advantageous.
- Have demonstrable experience of planning and executing targeted marketing and advertising campaigns across a range of both traditional and digital platforms.
- Have strong people management experience and ability to deliver operational requirements of a busy marketing and communications team.
- Have solid experience of working with a wider team, across the business and with partners to collaboratively deliver campaigns.
- Have experience of budget management and cost control.

**Skills/Knowledge**:
**Essential**:

- Extensive digital and brand marketing experience.
- Hands-on experience with Digital & Performance marketing: comfortable with digital analytics & iteration, AB testing & building digital-first creative.
- Knowledge of the following:

- Analytic tools on Sprout social
- In-platform business managers (Facebook, Ad Centre)
- Google analytics and UTM links
- Digital Marketing best practice (SEO, PPC etc).
- Experience of managing and directing a talented team.
- A strong creative eye with a passion for executional detail, great storytelling skills.
- Comfortable working in a fast-paced environment and getting things done.
- Ability to think of new and innovative ideas, creating the strategy and then executing to a high standard.
- Great communicator at all levels.
- Highly knowledgeable and passionate about marketing.
- Strong stakeholder management across all levels.

**Desirable**
- Relevant degree or professional marketing qualification.
- Good project management skills.

**Salary and Benefits**:
The starting salary for the position will be in the range £58,000 - £62,000 per annum. Salaries are reviewed each year in April. This is a full-time role but could be flexible.

**Our People**

Our People team is focussed on making UK Coaching a great place to work that’s both fair and inclusive for all. We do our best to help everyone be their best. From hiring fantastic people to offering great perks, from supporting continuous personal growth to creating a collaborative coaching culture - it all makes a difference

**Our Perks**:

- 25 days holiday (pro rata per annum), increasing to 28 after 3 years, 30 after 5 years and 32 after 7 years, plus nine days public holiday.
- A day off for your birthday.
- Contributory Pension scheme.
- Life assurance and income protection scheme



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