Marketing and New Product Innovation Ktp Associate

2 weeks ago

Birmingham, United Kingdom Birmingham City University Full time

**Location**:

- Birmingham, West Midlands**Salary**:

- £32,000 to £36,000**Post Type**:

- Full Time**Release Date**:

- 17 May 2024**Closing Date**:

- 23.59 hours BST on Sunday 16 June 2024**Interview Date**:

- See advert**Reference**:

- 052024-190H.T. Brigham & Company Limited and the College of Business, Digital Transformation & Entrepreneurship located within the Business School at Birmingham City University are looking to appoint a high calibre graduate (graduated within the last five years) as a Marketing and New Product Innovation Associate (KTP Associate).

**LOCATION AND REPORTING**
- This Knowledge Transfer Partnership (KTP) Associate position will be based at Station Road, Coleshill, Birmingham, Warwickshire, B46 1JQ
- The Marketing and New Product Innovation Associate (KTP Associate) will be supervised and mentored by both a lead academic and academic supervisor academics from BCU’s College of Business Digital Transformation & Entrepreneurship within the Faculty of BLSS as well as a company supervisor located at H.T. Brigham Company Limited

**MAIN DUTIES AND RESPONSIBILITIES**
- Involvement in implementing and managing culture
- To carry out a detailed assessment and evaluation of current markets, strategies and business innovation practices within and outside the organisation.
- To identify ways of building and maintaining relationships with both new and existing customer
- Support or introduce a marketing team that will build in house capabilities in developing marketing collateral and creating digital content for marketing communication
- To develop a digital marketing strategy including use of a management system and release strategy that will be implemented while running marketing campaigns
- To build an audience through digital communication strategies
- Participate in industrial events or academic conferences and disseminate project outcomes to the wider community
- To oversee the project during its duration (reporting, communication and delivering presentations to both employers and employees)

**SKILLS AND EXPERIENCE**

**Essential**:

- A first degree (equivalent to a first class or 2:1 honours) in marketing, business, business analytics or alternatively, if in engineering completed with a Master’s degree in a business discipline
- A master's degree or PhD in marketing related discipline (awarded, recently submitted, or near completion) or a closely related discipline will be an advantage or equivalent commercial experience
- Demonstrative extensive knowledge and understanding of creating a marketing strategy
- Experience of developing/completing a substantial marketing projects in industry
- Keen interest in the developing enabling strategies to facilitate business growth through cultural change
- Creative thinking capability and experience in working across a wide range of Social Media platforms to develop and curate consistent and engaging content
- Strong understanding of digital marketing platforms (e.g., Google Ads, Facebook Ads) and attribution
- Understanding of a range of market research techniques which will aid business decision making
- Completion of a substantial business research report, demonstrating quantitative skills, in either university or industry
- Proficient in analytical and visualisation tools e.g., PowerBI, Tableau
- Advanced skills in statistical analysis and predictive modelling. Proficiency in data analysis tools such as SPSS and NVivo
- Keen interest in developing marketing strategies to facilitate business growth through aligning organisational change with market opportunities
- Excellent knowledge of how to analyse opportunities in markets for new products and recommending new products to address market demand
- Experience in rebranding of companies
- Effective interpersonal skills to establish good working relationships with colleagues, stakeholders and industrial partners will be essential
- Excellent verbal and written communication skills
- Project and time management skills commensurate within the role of KTP Marketing and New Product Innovation Associate and an ability to work to tight deadlines (with attention to detail) and maintain high standards of work

**Desirable**:

- Involvement in the implementation of a new culture of continuous improvement using tools such as journey mapping and customer experience, and soft systems methodology
- A willingness to travel to industry events throughout the UK and abroad if required
- Experience in implementing digital marketing tools such as AI with SEO, content creation and managing social media
- The Associate must be a proficient communicator and engage fully with all stakeholders, in seminars, workshops and events, to highlight the work of the project
- Ability to sense and seize new opportunities
- Practice in training and mentoring employees to embed innovation and marketing capabilities
- Experience in business modelling and new product development and launch
- Ability to write business

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