Marketing Assistant

2 weeks ago


London, United Kingdom Prospero Teaching Full time

**Job Title**

Marketing Assistant - Prospero Health and Social Care

**Location:
**London Office

**Reports To**

Senior Marketing Executive

**Job Overview**

The purpose of the role is to help continue establishing, building and developing a marketing presence for the Health and Social Care brand. The role initially will be to gain a thorough understanding of the Health & Social Care market, the complexity ofthe recruitment industry, what the wider business objectives are and how marketing can contribute to achieving those.

The role will consist of working alongside local recruitment teams to establish what their immediate short-term priorities are, as well as taking strategic direction from the Senior Marketing Executive and Head of Marketing to implement longer-term marketingprojects, creating multi-channel marketing campaigns that serve both purposes.

**Responsibilities and Duties**

Social Media
- Content research, planning and creation
- Coordinating, scheduling and posting across all social pages and platforms
- Conduct market research to identify the target audience's needs, competition, and current trends
- Monitoring, tracking and reporting back on engagement levels and follower growth

Marketing Material
- Creating and adapting Job Profile graphics
- Creating flyers, brochures or other supporting material

Events
- Help with the organization and coordination of marketing and promotional events, such as conferences, exhibitions, and trade shows

Paid Advertising
- Creating, managing and reporting on Social media Ads on Facebook and LinkedIn

Website
- Producing new content for the website, such as blogs. Working with the wider team to improve site performance
- Undertaking competitor research and suggesting new ways of evolving the website in terms of design and functionality
- Helping to manage and track leads internally

Reputation Management
- Helping to collate new reviews
- Responding and replying to reviews and enquiries
- Promoting reviews externally

**What success in the position looks like**
- Delivery of consistent, quality, engaging content
- Increase in engagement levels and follower growth on social media pages
- Increase in volume and quality of marketing material
- Generate a good quality overall review score across dedicated Health and Social Care review platforms
- Develop a better overall consistency of branding and a clearer presence

**Qualifications and experience required**
- A Degree in Marketing or equivalent is preferred
- Minimum 1 years of business work experience in Marketing

**Key skills**
- Strong communication skills, both verbal and written
- Team player with a positive and dynamic personality
- Excellent planning and organisational skills
- Adaptability
- Strong attention to detail
- Good organisation and planning skills
- Creativity and writing skills
- Commercial awareness
- Numerical skills
- IT skills
- Ability to plan and report on SMART objectives
- A 'can do attitude'

**Benefits of the role**:

- Central London office
- Medicash benefits: Including reduced Gym, Opticians, Wellness
- Private healthcare
- Fast career progression - professional training and a career development plan tailored to you
- Working with a dynamic, young and creative marketing team supporting a thriving international business
- Joining a collaborative, friendly and positive culture that rewards hard work and success.



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