CRM Executive

3 weeks ago

London, United Kingdom Bark.com Full time

**About the Role**

We have an opportunity for a CRM Executive to join our growing marketing team to deliver a transformative CRM strategy for Bark. Reporting directly into the CRM Manager, the CRM Exec will have experience in owning campaigns, lifecycle automation, segmentation & content personalisation to improve customer and professional retention as we continue to test, learn and scale our CRM programmes.

You will be a passionate, proactive and highly organised marketer, helping to deliver a best in class CRM experience for our customers in turn helping to retain them.

This role will suit someone who wants to be part of a close knit, sociable team, enjoys collaborating with other departments and making data led decisions all whilst creating a best in class CRM experience for both customers and professionals alike.

**Responsibilities**
- Plan and execute cross-channel communications, campaigns and programs
- Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
- Own, plan and implement testing strategies, including A/B/MVT
- Optimise performance of existing campaigns/automations
- Oversee campaigns from creation to execution, including analysis and reporting
- Be comfortable with audience selection, segmentation & analysis
- Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently
- Own post campaign reporting & highlighting key findings

**Perks and Benefits**
- Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
- Flexible working policy with a central office in London
- Private health insurance run by Aviva including dental cover
- Personal annual L&D Budgets with £1,000 to spend on your development
- Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
- Fully stocked kitchen and weekly team lunches
- Financial advisor
- Cycle to work scheme
- Regular wellness weeks with industry leading talks through to massages in the office
- Being at the forefront of an industry with new and exciting problems to solve

**Required skills and experience**
- Good experience with an ESP platform (Iterable very advantageous)
- Hands on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
- Data visualisation tools (Tableau Advantageous)
- Demonstrate strong organisation and prioritisation skills
- Proactive, strong work ethic, personal accountability and ownership
- Exceptional time management & organisational skills
- Proactive and ‘go-getting’ attitude

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