Social Media Executive

7 months ago

Leeds, United Kingdom Medical Protection Society Full time

**Role title**:
Social Media Executive

**Responsible to**:
Marketing Manager

**Division**:
Business Development and Engagement

**Department**:
Brand and Marketing

**Direct Reports and Level**:
No direct reports

**Scope**:
Responsible for the day-to-day management of MPS brand’s organ social media and display advertising globally including Meta platforms, Twitter, LinkedIn and Google as well as other existing and emerging platforms.

**Scale**:
0 People

£0 Budget

**Regulated Function(s) Held**:
No

**Evaluation Level**

Core 1

**Role Family**

Sales, Marketing and Communications

**Overall Role Purpose**

The Social Media Executive will be responsible for the day-to-day management of MPS’s organic social media presences and display advertising across Meta platforms, Twitter, LinkedIn and Google as well as other existing and emerging platforms.

You will work with the Marketing Manager and Digital Marketing Manager to manage and plan the execution of social media content and campaigns across the platforms, and exhibit command over MPS’s brand voice online.

This role will also require you to work with **_the Digital Marketing Manager_** to continued evolving and implementing MPS’s organic social media and display advertising strategies. The role involves:

- Ownership of the social media content plan.
- Implementation and optimisation of social media campaigns notably for Marketing, External Relations (press and policy) and other internal expert content sources. Includes both organic and paid / targeted media.
- Development and management of social media influencer (micro/nano-influencer) and user generated content.
- Growth of social media colleague (employee) advocacy including coaching and training colleagues.
- Monitoring, triaging and responding to social media comments and direct messaging.
- Analysis, reporting and insights relating to social media performance in order to optimise performance.
- Champion data-driven best practice for social media including the creative content and monitoring of both channels.
- Contribute to continual improvement in strategy, systems, new platforms and opportunities and approach.
- Support in incident management.

You will need to be adept in writing appropriate content and asset creation and ensuring that campaigns are delivered on budget and within agreed timeframes.

The Social Media Executive will build relationships with key internal and external stakeholders through appropriate internal engagement and will attend relevant MPS run events to enrich social media opportunities.

The Social Media Executive is part of the Digital Marketing team in the Brand and Marketing department who shape and deliver MPS’s member facing online presence and digital member engagement strategies in order to define and deliver a consistent and compelling MPS brand message to our audiences to support growth and retention.

**Accountabilities (RACI)**

**Measures of Success/KPI’s**

**Operational Leadership**
- Support the development and delivery of the Business Development and Engagement (divisional) strategy to plan, cost and quality
- Support Business Development and Engagement projects affecting MPS wide and roll out other projects/initiatives within Business Development and Engagement ensuring delivery of projects to time, cost and quality and that can demonstrate a return on investment
- Corporate Strategic priorities Vs plan
- Division Plan delivery Vs plan
- Delivery of projects to plan
- Stakeholder feedback

**Financial**
- Ensure that all spend is managed within organisation policy reporting on variance to budget to the Business Development and Engagement leadership team
- Operational budget Vs Plan
- Member numbers Vs plan
- Income Vs plan
- Retention targets delivered Vs plan
- Cost of sales Vs plan
- Operational budget Vs Plan
- Return on education Vs plan

**Member**
- Monitor and provide robust challenge of emerging people risks and issues arising from business activities which fail to deliver appropriate and consistent outcomes for members or are likely to have a material adverse effect on the Group, its operation or financial security
- Net promoter score

**People**
- Take personal accountability for own training, competence, performance and engagement ensuring clarity on own accountabilities and comply with all governance, policy standards and processes
- Delivery of Personal Development Plan to plan
- One to one / performance review meetings Vs Plan

**Risk**
- Identify and report risks and issues identified within Business Development and Engagement and across MPS to enable resolution and mitigation of potential impact on MPS, members and colleagues
- Risk & Control Self
- Assessments
- Audit Actions

**Responsibilities (RACI)**

Manage Social Media activity, campaigns and day-to-day activities including:

- Social media content
- Curate, create and adapt content for each specific social network
- Post and schedule content and management of publ

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