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CRM and Conversion Officer
5 months ago
Work for a University in London as a CRM Officer - Permanent
As the CRM and Conversion Officer, you will work closely with colleagues across External Relations to bring their content and key selling points to life across a lengthy prospective student consideration window. You will also be required to develop close working relationships with colleagues outside the service, in particular staff based in IT Services and Admissions. Working together, the role holder will work to influence a more customer-centric and externally oriented view across the University.
What we look for
- Segment communications data sets to ensure the correct audience is selected for CRM communications.
- To support the development, management and configuration of the University’s CRM, Marketing Automation and Events systems (Microsoft Dynamics CRM, MS Marketing and Gecko) working in close partnership with IT Services and external suppliers as required.
- To develop segmented recruitment communication plans, spanning the entire student journey, integrating personalisation and automation, to implement within the CRM.
- To carry out testing, providing insight and evaluation to consistently improve campaign outcomes.
What we offer
- Permanent
- Salary: £38,022 - £43,403 per annum inclusive of London Weighting
- Full time - 5 days, 37.5hrs per week
- London
- Hybrid working employer, required to come into the office 2 -3 days per week
