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Email Marketing Executive

4 weeks ago


Brighton, United Kingdom INTO University Partnerships Full time

**Brighton, Hybrid**
**Up to £30,000 P/A based on experience**
**Permanent, full time**

Are you passionate about writing creative and engaging content?

This role would suit a range of experience in marketing, whether you are a recent Marketing Graduate looking for your first role in a global organisation, or an experienced Marketer looking for an opportunity to develop your CRM capability.

You will work with a supportive team and will be hands-on in owning full end-to-end campaign management, including building campaigns, copywriting/editing, segmentation, testing, and analysing results of campaigns for continuous growth and improvement.

**Some of your main responsibilities**:

- End-to-end CRM campaign management from brief through to build, send and analysis
- Build B2C and B2B facing CRM campaigns
- Implement and support insights driven decision making throughout your campaigns, spotting and acting on trends and opportunities.
- Decide and run data selections and segmentation for your campaigns.
- Content writing/editing ensuring that best practice is adhered to for the medium being used.
- Shared testing and sign off of campaigns and those of the team members to ensure no errors are made with live sends.
- Analyse and report on the success of your campaigns, including conversion.
- Build CRM journeys that follow up on customer activity.
- Understand the data requirements of campaigns to drive the highest possible performance.
- A/B testing campaigns.
- Report on campaign success and provide insights in an engaging and measured way.
- Refine segmentation strategies to ensure highest possible engagement rates from campaign activity.
- Deliver best in class CRM communications.
- Support with CRM project work.

**We Grow Together**

At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students - it’s for our people too.

At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth - for students, our university partners and agents, for each other, and for ourselves - sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.

At INTO, we grow together.

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00-£30,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Referral programme
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Brighton


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