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Senior Marketing Manager
4 months ago
**Job title - Senior Marketing Manager**
**Salary - £55,000 (OTE £65,000) + benefits**
**Location
- SW6**
Knowledge and skills:
- Relevant previous experience is a must with a minimum two years’ experience at a single company.
- Excellent direct response copywriter and copy editor.
- Able to focus on the “big picture” when developing the campaign plans and manage and focus the team on delivery.
- Be a critical thinker with strong problem-solving skills - driven to understand “why”, takes the initiative to identify trends and gaps and shares insight with the relevant team members.
- Solid understanding of the events and digital media landscape.
- Ability to write and executive strong marketing strategy in line with latest developments and trends.
- Proven ability to learn new tools and software quickly and independently.
- Strong experience in areas including insight development and audience segmentation.
- Literate and numerate with exemplary verbal and written English.
- Proficient in Microsoft Office programmes.
- Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
- Experience using a CRM system such as Cvent, Pardot or Salesforce.
- Experience using a website CMS.
- In depth knowledge of marketing performance metrics.
- Excellent ability to strategically interpret data trends and gaps, providing analysis and recommendations.
- Familiarity with data privacy regulations such as GDPR and PECR.
