Digital Marketing

1 month ago

London, United Kingdom Avanti Aesthetics Clinic, London Full time

**Digital Marketing / Social Media Coordinator**

**About Us**:
The Avanti Aesthetic Clinic & Training Academy is a leading and prestigious clinic and academy based in the heart of London’s medical district (New Cavendish Street). We pride ourselves on delivering exceptional aesthetic treatments in our clinic and comprehensive training courses to medical professionals at our Academy. With a strong commitment to excellence, Avanti is dedicated to helping our clients look and feel their best, whilst also empowering medical practitioners with latest industry knowledge and skills.

**Job Role**:
**Social Media and Digital Marketing Coordinator**
Are you a creative and dynamic individual with a passion for all things digital? We are seeking a skilled Social Media and Digital Marketing Coordinator to lead our online presence and drive engagement across various platforms. Collaborating closely with our sales team, you'll play a pivotal role in helping us to connect, engage and grow our audiences.
Key Responsibilities:

- Create and manage the digital strategy to promote our clinic's services and academy’s training courses across various online platforms.
- Create brand presence and recognition across all digital channels.
- Develop and execute comprehensive marketing strategies to promote our products/services, increase brand awareness, and drive customer acquisition and retention.
- Excellent experience working with the main social media platforms, including all Meta platforms (Facebook & Instagram), TikTok, YouTube, LinkedIn, Pinterest etc.
- Create and manage a well-structured content calendar, ensuring consistent and impactful content delivery.
- Community management and levels of customer service of all social platforms across a range of channels covering delegates, models and patients.
- Campaign management across all paid media channels and optimising their effectiveness.
- Manage and optimise digital advertising campaigns (Google Ads, Facebook/instagram Ads, etc.) to maximise ROI and reach targeted audiences.
- Optimising the company websites through strategic copywriting and SEO techniques.
- Utilise SEO strategies to enhance the clinic’s and academy’s online visibility and ranking in search engines.
- Tracking and reporting of marketing activities using google analytics and social analytics.
- Monitor and analyse key performance metrics to identify areas for improvement and make data-driven decisions.
- Analyse marketing data and metrics to measure the effectiveness of campaigns, and use insights to continuously optimise marketing efforts for better results.
- Conduct market research to identify new opportunities, understand customer needs, and stay ahead of industry trends.
- Work closely with cross-functional teams within our clinic, academy, IT and sales, to align marketing initiatives with overall business objectives.
- Stay up-to-date with industry trends and best practices to ensure Avanti remains at the forefront of the aesthetic market.
- Stay up-to-date with the latest marketing tools, technologies, and best practices to maintain our competitive edge.
- Represent the company at industry events, conferences, and networking opportunities to build strategic partnerships and enhance brand visibility.

**Essential Requirements**:

- Minimum of two years experience in a social media focused role or similar digital marketing position.
- Demonstrated success in planning and executing marketing strategies that resulted in measurable business growth.
- A strong creative vision and strategical approach, with a track record of delivering engaging and social-first content.
- Strong understanding of digital marketing platforms, SEO, SEM, social media, and content marketing.
- Proficient in taking aesthetically appealing videos/photos using a phone or SLR camera.
- Good experience with editing in Adobe Creative Suite.
- Good experience in the use of apps such as Canva, CapCut/VN to create high quality and visually appealing digital assets.
- Exceptional copywriting skills to craft engaging and persuasive content.
- Analytical mindset with a data-driven approach to decision-making.
- Good SEO experience
- Good knowledge of Google/Social Analytics.
- Creative thinker with a passion for innovation and out-of-the-box marketing ideas.
- Meticulous attention to detail, ensuring high-quality output.
- Excellent communication skills, both written and verbal.
- A positive and proactive attitude is a must.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Excellent organisational skills and time management.

Join our talented team and be a key player in shaping the Avanti brand. We offer a competitive salary package and a supportive work environment that fosters creativity and innovation.
If you are ready to take on this exciting challenge, please submit your resume and a compelling cover letter detailing your relevant experience and accomplishments, as we ca

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