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Marketing Executive

2 months ago

Oxford, United Kingdom Plus One Full time

**Main Responsibilities**:

- Deliver print and electronic direct marketing campaigns, identifying target audience lists, agreeing campaign schedules, briefing internal teams and providing qualified sales leads according to agreed criteria
- Create and manage online advertising strategy through paid search and social channels to drive lead generation
- Liaise with partner agencies to ensure maximum return on investment against growth strategy
- Co-ordinate company's presence at trade shows, conferences and seminars
- Source and maintain branded promotional goods to support sales and marketing activities
- Co-ordinate translation of all content required to support regional marketing programs
- Manage content on regional website with relevant content, news of forthcoming events and promotional campaign codes
- Analysis and regular reporting on performance against KPIs and critical measures of performance and effectiveness
- Carry out other such duties as may reasonably be required, commensurate with the grade of this post

**Key Skills/Experience**:

- Sound understanding of marketing principles, particularly B2B
- Creating and delivering direct marketing campaigns from copywriting to audience segmentation
- Experience in co-ordinating end-to-end marketing communications projects
- Must have excellent communication skills, both written and verbally
- Business/marketing degree or equivalent (desirable)
- Experienced in PPC, Paid Ads & Organic Ads across digital & social platforms
- Interest in psychology, human behaviour, personality profiling etc

**Additional Information**:

- This is a full-time 12 Month fixed term contract (37.5 per week)
- Hybrid Working, 1/2 days a week in the office
- 25 days annual leave, parking on site

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