Marketing Executive

3 days ago


City of London, United Kingdom Heat Recruitment Full time

**Role: Marketing and Communications Executive
Industry: Financial Planning

**Salary**: £40,000 - £50,000 depending on experience
Location: The City, hybrid working available**
We are supporting a growing IFA to find an experienced Marketer who has previously worked in Financial Planning in a Marketing position. This is an integral role in a critical period of development for the company in order to support its progressive businessplan.
The role involves taking accountability for their website, digital channels, marketing material, client and employee events programme, content creation across all mediums etc.
The role is to build out and implement a growth strategy and it involves:

- Updating client touch points on the website
- Keeping information/content current and up to date with regulations and the business proposition
- Social media campaigns
- Tailoring business information to 4 main client groups to promote brand awareness
- Liaise with 3rd party marketing firms
- Work closely with Senior Management and the Operations team

**Requirements**:
The successful applicant will have at least 3 years of experience in a Business-to-Business marketing role, with the following attributes and skills:

- Experience within the Financial Services Industry
- The ability to produce engaging content and deliver cohesive marketing campaigns
- Experience working with professional social media management software
- Ability to effectively manage the marketing budget (including campaigns and projects)
- Solid understanding of Google Analytics and SEO

**What's on offer**
- £40,000 - £50,000 salary
- 10-15% discretionary annual bonus
- Private Medical Insurance
- Health Insurance
- 26 days holiday
- Working from home on a hybrid basis



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