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Cro Specialist

5 months ago

London, United Kingdom THE PEOPLE OF LTD Full time

**The People Of**: Marketing is looking for a CRO Specialist to join a leading global retailer. As a CRO Specialist, you will join a talented team that is driven by digital channel growth and its overall importance to the company's future. Itis a great opportunity to work for a highly reputable company that has seen remarkable growth online over the past year. This role is hybrid working either from London or Manchester.

**Great things about this opportunity**:

- Work with an innovative retail business that are changing the face of retail
- Lots of opportunities for career progression
- Autonomous role and a working environment that promotes innovation and collaboration
- Hybrid working to get the best of both worlds
- Have full ownership of the channel

**As a CRO Specialist, you will**:

- Provide an end-to-end strategy for optimisation of conversion rates
- Implement optimisation strategies across all brands of our clients in collaboration with the Senior CRO Manager.
- Plan, develop, and implement a multi-website testing and personalization roadmap
- Improve conversions for our clients' broad brand portfolio by developing and/or identifying opportunities.

**As a CRO Specialist, you will have**:

- A minimum of 2+ years' experience in conversion rate optimization using relevant personalisation tools (Optimizely, AB Tasty, Monetate, Dynamic Yield etc.).
- Experience and knowledge of key elements that influence conversations, such as customer journey management, website personalization, online merchandising, A/B and multitesting, customer segmentation, competitor benchmarking, etc.
- The ability to plan, run and deliver optimization projects.
- Advanced analytical skills and a working knowledge in analytics packages e.g., Google Analytics etc
- Excellent time-management, multitasking, and organisational skills
- A capability to analyze user testing results in order to drive product improvements and decision making. A particular focus on effectively calculating statistical significance.
- Previous experience in the eCommerce industry (desirable)
- Experience using HTML, JavaScript and CSS is a plus.
- Valid working rights for the EMEA

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