Head of Brand, Customer Strategy and Planning

4 months ago


Manchester, United Kingdom Coop Full time

**Head of Brand, Customer Strategy and Planning**
£100,000 - £110,000 plus excellent benefits (Work Level 4)
Manchester city centre - hybrid working, with a requirement to be in the office two days a week including Wednesdays

We have an exciting opportunity for a Head of Brand, Customer Strategy and Planning to join our team at Co-op.

In this executive role, you’ll report directly into the Director of Customer Communications and Propositions. You’ll be accountable for leading the team that creates our pan-Coop brand promise, influencing how our organisation shows up across our key stakeholder groups; customers, members, colleagues and communities. It’ll be up to you to work with each of our business areas to really bring our Co-op brand to life and create a customer strategy that aligns with our wider ‘One Co-op’ business goals.

**What you’ll do**
- Direct the creation of our pan-Co-op brand promise and the brand strategy that influences how we’re appearing for our key stakeholder groups, working with relevant expert teams across the organisation
- Guide the guardianship of our brand promise across Co-op
- Lead in recognising growth opportunities for the overall business, identifying customer needs and wants for each of our businesses
- Work with a range of data and insights to create the pan-Coop customer strategy and lead the facilitation of its creation / planning for each business area

**This role will suit people who have**
- A background in brand strategy and planning
- The ability to use insight to drive recommendations
- A deep understanding of how brand strategy influences marketing communications
- The ability work at pace, to cut through complexity and simplify information into digestible comms
- Expert communication skills, with the ability to collaborate with and influence partners at the highest levels of our organisation

**Why Co-op?**

If you have the skills that we need, we can offer you a competitive salary and great benefits package which includes 30% off Co-op branded products in our food stores (as well as other discounts on Co-op products and services).
- An annual bonus (based on personal and business performance)
- 28 days holiday (rising to 32 with service) plus bank holidays
- Private healthcare for you and your family
- A pension with up to 10% employer contributions
- Access to a subsidised onsite gym (at our Manchester HQ)
- Coaching and training to support your career development
- Wagestream app - giving you access to a percentage of your pay as you earn
- YuLife app - rewarding you for exercising with discounts and vouchers for your favourite brands

At Co-op, we’re proud to do things a different way. As one of the world’s largest co-operatives, owned by millions of members, community is at the heart of what we do. Since our Co-op was founded in 1844, we’ve had a clear social purpose, and everything we do as a business helps to build a fairer world for our members, customers, colleagues, and communities.

**Building a diverse environment**

We'll ask whether you’d like to be considered under the Disability Confident scheme when you apply.
If we invite you to take part in the recruitment process for any of our jobs, we’ll ask you if you need any reasonable adjustments to enable you to participate.

You can find out more about our recruitment process at jobs.coop.co.uk/apply-process

You can find out more about the Disability Confident scheme and all our commitments to diversity and inclusion at colleagues.coop.co.uk/diversity-inclusion-and-wellbeing



  • Manchester, United Kingdom Coop Full time

    **Head of Brand, Customer Strategy and Planning** £Competitive plus excellent benefits (Work Level 4) Manchester city centre - hybrid working, with a requirement to be in the office two days a week including Wednesdays We have an exciting opportunity for an experienced and collaborative Head of Brand, Customer Strategy and Planning to join our team at...


  • Manchester, United Kingdom Mission Mars (Head Office) Full time

    £60,000-70,000 per annum + up to 30% bonus Mission Mars is an award winning multi concept operator based in the Northwest. Our mission is simple, deliver world class food, drink, entertainment and hospitality. Our venues include Albert Hall, Rudy's Neapolitan Pizza, Albert's Schloss and Albert’s Schenke. We are a fast-paced growing business and invest...


  • Manchester, United Kingdom HSS Hire Full time

    Job DescriptionHead of Corporate Communications and Brand StrategyWe are seeking a highly skilled and experienced Head of Corporate Communications and Brand Strategy to join our team at HSS Hire. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive corporate communications and brand strategy that...


  • Manchester, United Kingdom HSS Hire Full time

    Job DescriptionHead of Corporate Communications and Brand StrategyWe are seeking a highly skilled and experienced Head of Corporate Communications and Brand Strategy to join our team at HSS Hire. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive corporate communications and brand strategy that...

  • Head of Brand

    4 months ago


    Manchester, United Kingdom Avenu Agency Full time

    **Head of Brand** **Manchester City Centre - Hybrid & Flexible Working** **£35,000 - £40,000 Base Salary** Our client is a rapidly scaling beauty brand in Manchester, UK, dedicated to empowering individuals with high-quality, sustainable beauty products. They're seeking a creative and passionate Head of Brand to lead their brand strategy and drive...


  • Manchester, United Kingdom Zealous Agency Full time

    **Job Title:** Head of Brand and Creative**Job Description:**We are seeking a highly experienced and innovative Brand and Social Media Leader to join our team at Zealous Agency. As a key member of our team, you will be responsible for developing and executing a comprehensive social media strategy that drives brand awareness, engagement, and loyalty.**Key...

  • Head of Brand Creative

    3 months ago


    Manchester, United Kingdom REFY BEAUTY Full time

    Reporting to the CEO, the Head of Brand Creative will work to shape the creative vision for our brand, define creative strategy, oversee the consistency of the brand creativity, and work collaboratively with the Head of Brand Marketing to deliver a distinctive and compelling visual brand world.- Ideally, from a luxury background and having a solid...


  • Manchester, United Kingdom Zealous Agency Full time

    Are you a highly experienced Head Of Social from an FMCG background who has a deep understanding of how to use social media to strategically build brands? Zealous is proud to partner with a highly recognised brand who are well known for being a vibrant and innovative organisation with an exceptionally loyal and passionately devoted community of customers ...


  • Manchester, United Kingdom Zealous Agency Full time

    Are you a highly experienced Head Of Social from an FMCG background who has a deep understanding of how to use social media to strategically build brands? Zealous is proud to partner with a highly recognised brand who are well known for being a vibrant and innovative organisation with an exceptionally loyal and passionately devoted community of customers ...


  • Manchester, United Kingdom Team17 Digital Full time

    Job SummaryWe are seeking a seasoned and experienced Head of Marketing and Brand Strategy to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that align with our company's vision and goals.About the RoleLead the development and...


  • Manchester, United Kingdom Zealous Agency Full time

    About Zealous AgencyWe are a vibrant and innovative organisation with an exceptionally loyal and passionately devoted community of customers.Job SummaryWe are seeking a skilled Head of Social who will inspire and guide a dynamic team of social media specialists, offering mentorship, constructive feedback, and unwavering support to help them thrive and reach...


  • Manchester, United Kingdom Zealous Agency Full time

    About the RoleWe are seeking a highly experienced and innovative Head of Brand and Creative to join our team at Zealous Agency. As a key member of our leadership team, you will be responsible for driving the development and execution of our brand and creative strategy.Key ResponsibilitiesEvaluate social media performance metrics and KPIs to assess campaign...


  • Manchester, United Kingdom Zealous Agency Full time

    About the RoleWe are seeking a highly experienced and innovative Head of Brand and Creative to join our team at Zealous Agency. As a key member of our leadership team, you will be responsible for driving the development and execution of our brand and creative strategy.Key ResponsibilitiesEvaluate social media performance metrics and KPIs to assess campaign...


  • Manchester, United Kingdom HILTI Full time

    **What's the role?**: You will lead a team of Brand and Communication Specialists, to provide specialised services in the areas of branding, design, marketing communications, and event management. Responsible to implement policies, guidelines, and procedures and support the implementation of the Northern Europe Branding & Communication strategy. **Who is...


  • Manchester, United Kingdom boohoo group Full time

    Step into a stylish new era with boohoo, we are a brand on a mission, redefining what we stand for. Our 'Fashion First' approach allows us to be there for our customers, we want them to look and feel great, to have confidence, and feel empowered. Get ready to experience unparalleled style for every occasion. If you're innovative, fast-paced, and ready to...


  • Manchester, United Kingdom Circle Group Full time

    Job Title: Head of Online MarketingAbout the Role:We are seeking a highly experienced and innovative Head of Online Marketing to lead our strategic marketing projects in the dynamic digital marketplace. If you have a passion for driving B2C brands forward and thrive in executing innovative marketing campaigns, this role is for you.Key Responsibilities:Lead...


  • Manchester, United Kingdom Alex James Digital Full time

    Our client are a fast growth north west business. They are now looking for a Head of Brand & Marketing to join their successful team. Key Objectives & Job Scope: Leading a team across NPD, Brand, Marketing and Social, you will be responsible for category and product management through to social media, digital campaigns and creative direction, globally. You...


  • Manchester, United Kingdom Prescient Healthcare Group Full time

    **About You** Do you want to be part of building and shaping the successful pharma brands of the future? Do you want to work across a mix of strategy consulting projects that draw from competitor, customer, medical and commercial insights? Are you a highly motivated professional interested in being part of a dynamic team of self-starters, working with...


  • Manchester, United Kingdom Kairos Recruitment Full time

    Kairos Recruitment is seeking a seasoned professional to lead our SEO & Outreach division as a Head of SEO. This is a unique opportunity to work with world-renowned brands and drive business growth through strategic digital marketing initiatives.About You:Proven experience in a senior leadership role, preferably as a Director or Head of a similar...


  • Manchester, United Kingdom Kairos Recruitment Full time

    Kairos Recruitment is seeking a seasoned professional to lead our SEO & Outreach division as a Head of SEO. This is a unique opportunity to work with world-renowned brands and drive business growth through strategic digital marketing initiatives.About You:Proven experience in a senior leadership role, preferably as a Director or Head of a similar...