Performance Marketing Manager/paid Social Manager
2 weeks ago
Are you a Paid Social Manager or Performance Marketing Manager looking for something new?
Are you a Paid Social expert looking to take on a broader Performance Marketing role?
Are you passionate about Growth Marketing and want to help clients achieve their goals?
Is sport a big part of your life and would love a role that focused on Sport?
Then this contract could be for you
I’m working with a Growth Marketing agency looking to appoint a Media Manager to their Growth Marketing team. The Growth Marketing agency is a well-established player in the agency world, over the last couple of years they have developed an epic roster ofclients within the sports and entertainment industry. They have built up a library of case studies providing they are the best Growth Marketers out there. This role will focus on one client, which is an international events company that puts on global challengeevents, think Ninja Warrior or Spartan Race. They are looking to grow internationally, and they have a passion for Social so are looking to showcase their events via Paid Social and PPC.
The role is going to be focused on Paid Social (70%) and PPC (20%) as well as other channels depending on the client's needs. The client is a big fan of Social Media and has grown via word of mouth and the Meta Platforms and they are looking to capitalismon their newfound fame with a range of high profile Paid Social & PPC campaigns. Budgets are looking at 15 million for the year and that will be split across several high-profile events.
The role is based in London and will be required to be in the office two days a week for team-related collaboration. The agency has a no-client call rule on office days, so anytime you're in the office, it will be for something team-related, not a zoom callin a new location.
Role responsibilities:
- Plan & design omnichannel media marketing campaigns. Paid Social & PPC Predominantly
- Track media campaigns’ key performance metrics, whilst maximising results (based on your clients’ KPIs & business goals).
- Work with each account’s Media Director to understand the overarching marcomms strategy, then translate this into addressable media executions.
- Design and review advertising budgets in collaboration with the marketing director.
- Identify and articulate the needs of the client.
- Build and maintain client relationships with key stakeholders, enforce SLAs and outline/agree deliverables.
- Utilise the suite of tools & analytics to measure performance via a broad array of perspectives (in-page analytics, social listening, brand tracking, attribution modelling, creative response).
- Understand & asses factors affecting media performance outside of the channel itself, such as creative, user experience & owned/earned footprint.
- Further develop your understanding of the digital media eco-system & its continued evolution (i.e. CTV, DOOH), to present new opportunities across incremental account growth for clients.
- Define the Performance Marketing strategy
The Performance Marketing Manager role requires the following experience:
- Several years’ experience working hands on with Paid campaigns (Paid Social & PPC predominantly), across planning and/or activation capacities.
- Experience in account management and task delegation, with direct junior team members and/or specialist business units.
- Excellent communication and interpersonal skills, with the ability to work with people at all levels within the agency.
- Strong knowledge of different types of media channels, whilst always looking to expand your commercial & marketing knowledge.
- An analytical mindset, focused on the ‘Why?’, rather than the ‘How?’.
- Ambitious and proactive, with the ability to prioritise and multi-task.
- Reliable and self-motivated.
- Consistently meeting and exceeding relevant metrics established for the team, ensuring timely and reliable delivery on top of quality service.
- Strong presentation skills.
- Excellent problem-solving skills.
Title: Performance Marketing Manager
Location: London
**Salary**: £40k - £45k
**Must have the necessary visas to live and work in the EU**
TO APPLY
Max Tullis-Turner
Practice Lead - Digital
Blue Pelican Marketing
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