Creative Copywriter

4 months ago

London, United Kingdom FDM Group Full time

**Creative Copywriter - £40,000 - £45,000**

**About the role**:
At FDM we proudly work as a team. Whether in collaboration with each other or in partnership with our clients. Our model provides those clients, across many and varied sectors, with the people they need to fill their technology skills gaps and to build their talent pipeline.

We coach graduates, ex forces personnel and those looking to return to work after a career break, transforming them into IT and business professionals, before deploying them across our client base as FDM consultants.

Our purpose is to create and inspire exciting careers that shape our digital future. We want to make sure that the opportunity for a career in tech is made available to as wide an audience as possible. We are proud to be an equal opportunities employer: it enables us to attract, recruit, train and deploy incredible people.

**Duties and responsibilities**:
**Web content**:

- Create and optimise website copy to enhance user experience and convey the value of our services and solutions
- Collaborate with the Marketing, Digital and Creative teams to ensure consistency between copy and design
- Continuously update and refresh website content to reflect the latest offerings and messaging
- A/B test copy to optimise engagement and conversion rates

**Ad campaigns**:

- Develop creative concepts and write impactful copy for digital and print advertisements
- Collaborate with the Marketing and Creative teams to ensure the synergy of visuals and copy in ad campaigns
- Conduct market research to stay updated on industry trends and competitor activities
- Craft compelling scripts for diverse video projects, collaborating seamlessly with the Marketing and Creative teams to enhance the brand's visual narratives and staying updated on industry trends

**Blogs - trend focus**:

- Write engaging and shareable blog posts that not only highlight the benefits of our solutions but also analyse and discuss current trends in the tech industry
- Optimise content for SEO to increase organic visibility

**Whitepapers**:

- Research and analyse complex technology topics to create comprehensive whitepapers
- Translate technical information into clear, concise, and persuasive content
- Collaborate with internal teams to gather in-depth insights and data

**What we are looking for**:

- 5 years of experience in creative copywriting, preferably in a technology or B2B environment
- Bachelor’s degree in Marketing, Communications, English, or a related field
- Strong portfolio showcasing a variety of writing styles and formats, with a focus on campaigns, web content and trend-focused blogs
- Proficient in understanding and articulating complex technical concepts.
- Excellent collaboration and communication skills
- Familiarity with SEO best practices and digital marketing trends
- Demonstrate a keen eye for detail, ensuring accuracy and precision in crafting error-free copy
- Possess strong proofreading abilities to catch grammatical errors, typos, and formatting issues
- Exhibit a creative mindset with a passion for effective storytelling and communication
- Stay current on industry trends, linguistic developments, and emerging best practices
- Adapt writing style for different platforms, audiences, and channels
- Work collaboratively with cross-functional teams, incorporating feedback for a cohesive creative process
- Demonstrate effective time management to meet deadlines and handle multiple projects concurrently

**What we offer**:

- Qualification and development opportunities
- Fast-track career progression UK wide or globally
- Company culture committed to diversity, inclusion and social mobility
- Hybrid working - Ability to work from home as well as within the office
- Central office location
- Contributory pension scheme
- Option to (Buy As You Earn) Share Scheme BAYE

**About the company**:
We’re FDM, an award-winning global business and technology consultancy. For over 30 years we’ve been powering the people behind tech and innovation. We collaborate with world-leading companies to identify the expertise they need, exactly when they need it.

We have helped successfully launch nearly 25,000 careers globally to date and we are a trusted partner to over 200 companies worldwide.

Diversity, equity and inclusivity is at the core of everything we do. We have 5,000+ employees worldwide, with over 90 nationalities working together as a team. From our origins in Brighton, UK, we now have 18 centres located across Europe, North America, and Asia-Pacific and are now on the FTSE4Good Index.
- **FDM Group is an equal opportunities employer, and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.**_

**Job Types**: Full-time, Permanent

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