Digital Marketer

3 months ago

Nottingham, United Kingdom Tate Recruitment Nottingham Full time

**Digital Marketing Specialist**

**Full time - Permanent**

**Nottingham City Centre**

**Monday to Friday - 8am - 4:30pm**

**Hybrid working model**

**Salary - up to £30,000 depending on experience**

We are currently recruiting for an experienced Digital Marketing Specialist to join a fantastic organisation, based in Nottingham City Centre.

The Digital Marketing Specialist will play a crucial role in planning, implementing, and optimising our clients digital marketing campaigns across various channels. This position requires a highly analytical and detail-oriented professional who is experienced in PPC advertising, particularly Google Ads. The ideal person will be well-versed in digital marketing best practices, possess excellent communication skills, and have a proven track record of delivering successful campaigns.

**Responsibilities**:

- Develop, implement, and optimise digital marketing campaigns across multiple channels, with a primary focus on PPC advertising (Google Ads, etc.).
- Utilise market research and customer insights to identify trends, opportunities, and areas for growth.
- Conduct keyword research, ad copywriting, and ongoing campaign optimisation to maximise conversions and ROI.
- Monitor and analyse campaign performance metrics, providing regular reports and insights to the marketing team.
- Collaborate with the marketing department to develop compelling ad creatives and landing pages that align with campaign objectives.
- Stay up to date with industry trends, search engine algorithm updates, and emerging digital marketing technologies.
- Utilise analytical tools, such as Google Analytics, to track website traffic, user behaviour, and other key metrics to optimise marketing efforts.
- Provide recommendations for website optimisation, including landing page improvements, user experience enhancements, and conversion rate optimisation.
- Collaborate with cross-functional teams, including marketing, customer service, underwriting and finance, to align digital marketing initiatives with overall business goals.

**Experience required**:

- Proven experience as a Digital Marketing Specialist or a similar role, with a minimum a year of hands-on experience in managing PPC campaigns, this is essential for the role.
- Bachelor's degree in marketing, business administration, or a related field.
- Expertise in Google Ads, including campaign setup, optimisation, and performance tracking. Experience with Bing Ads and other PPC platforms is a plus.
- Proficiency in using analytical tools, such as Google Analytics, to measure and track campaign effectiveness and website performance.
- Solid understanding of SEO principles and best practices to ensure effective integration with PPC campaigns.
- Worked in Financial Services
- Dealing with 3rd party companies for example marketing companies and lead generation firms
- Knowledge of Salesforce

**Job Types**: Full-time, Permanent

**Salary**: Up to £30,000.00 per year

**Benefits**:

- Casual dress

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Nottingham, Nottinghamshire: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person

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