Head of Marketing
2 weeks ago
**Location**: Northampton, hybrid working 2-3 days in office
**Salary**:£70,000 - £90,000 +10% bonus, £350pm car allowance & benefits
**Who are we?**
The Staysure Group currently employs over 500 colleagues, across all areas, to manage the end-to-end process for delivering first class service to customers. This new role sits within the central Marketing team based at the Northampton Head Office and reports directly to the Group Marketing Director, while working closely with the Head of Wapp and the Wapp Tribe.
**You and your role.**
As the Head of Marketing, you will own & manage the central marketing plan, and both the commercial & customer outcomes of that plan. You will inspire, design and implement marketing campaigns for the Staysure & Avanti Travel Insurance brand and any other products promoted under the brand in the future.
You will lead the initiatives across all marketing channels (traditional & digital), as we as look to disrupt & dominate the travel insurance market with commercially driven campaigns and engaging content designed to deliver your targets. You will work with the Commercial Marketing Director and Staysure & Avanti management team on the brand’s strategic direction, and be accountable for the day-to-day management of the brands’ campaigns (both direct & cross-functional).
Your key focus areas will include; growing the brands, owning customer acquisition and working with the Group Marketing Team to both transform the existing and develop new channels for the Staysure & Avanti brands to operate in. You will be a key influencer in creating integrated marketing strategies alongside the Product, Brand, Digital, Operations and Partnership teams to achieve these goals.
**What you’ll be doing**:
- Developing the short, medium and long-term strategies for the Staysure & Avanti brands at Staysure Group alongside the Brand MD, Commercial Marketing Director and other stakeholders.
- Ensure our approach is truly customer-centric, with personalisation and relevancy at its heart.
- Work with all relevant agencies and internal teams to build and execute plans, ensuring activities are delivered to agreed process, on brand, on time, on budget and meeting your own high standards for quality.
- Ensure test & learn is a key part in all activity to promote our business culture of continuous improvement.
- Improve customer experience in the crucial period after a first time customer purchase, existing customer policy amend, cancellations, renewals or simply existing customers coming back for a new quote.
- Encourage new customers to come to the Staysure & Avanti brands through engaging communications and highly relevant product options and offers.
- Encourage new and existing customers to participate in the Refer-a-Friend schemes.
- Own & report on pre-agreed KPIs, plus define new metrics to optimise Customer Acquisition.
- Work with Group Head of Customer Retention to manage the health of the customer database - maximising permissible records, growing engagement levels and proactively rewarding & retaining customers.
- Manage a virtual Marketing team in the execution of our strategies. Ensuring they don't just deliver the activity, but thrive when doing so - understanding the challenges and offering the support & development needed to make our business a great place to work.
- Ensure excellent budget management - robustly manage the periodic reporting process, communicating to Finance and Senior Leadership Team. Report on variances and take accountability for Marketing spend.
- Keep abreast of trends in the comparison, travel and travel insurance markets to ensure we are strategically in line with the latest developments in customer needs, attitudes and behaviours.
**You will need**:
- 8+ years in relevant roles; Brand Marketing, CRM, Loyalty, Strategy, Analytics & Insights.
- Proven experience in B2C marketing campaigns with knowledge and experience of campaign design and best practice A/B testing.
- Knowledge of Marketing principles (preferably within the Financial Services sector) and the end-to-end process for campaigns from strategy to deployment to analysis.
- Experience of maximising ‘traditional’ channels, but also ambition to help drive a 'digital first' agenda with understanding of how to maximise engagement and fulfilment via a multi-channel approach.
- Experience in managing multiple marketing programmes.
- A practical way of working
- Strong communication skills. Experience building strategies and communicating them across all levels of the business.
- Leadership experience. Either as the manager of a team or via cross-functional projects where you drove change across the wider business.
- Ambition: The opportunity is what you decide to make it. We want bold individuals who question “how can we?” and inspire the rest of the business to do the same. We want someone who’ll make our customers think “why on earth would I use anyone else”.
- Proactive. We want to
-
Head of Subject: Nursing
1 week ago
Northampton, United Kingdom The University of Northampton Full timeAbout the jobInterview date: 11 July 2024Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted.The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to become Head...
-
Head of Subject: Nursing
3 days ago
Northampton, United Kingdom The University of Northampton Full timeAbout the jobInterview date: 11 July 2024Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted.The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to become Head...
-
Marketing Manager
3 weeks ago
Northampton, United Kingdom CV Consulting Ltd Full timeMarketing Manager Location: Northamptonshire, commutable from Milton Keynes, Bedford, Luton, Cambridge, and Peterborough Salary: £40k plus Excellent company culture and benefits. As the Marketing Manager for a prestigious company renowned for its innovative engagement tools, bespoke hire solutions, and comprehensive supporting services, your mission is...
-
Marketing Officer
1 month ago
Northampton, United Kingdom University of Northampton Full time**About the Job** **Interview Date: Wednesday 17 January 2024** We are seeking a Marketing Officer to join the Schools and Colleges Liaison team. You will be supporting the delivery of the University’s UK Student Recruitment Strategy, and the achievement of targeted recruitment numbers of undergraduate students to the University of Northampton from the...
-
Recruitment & Marketing Officer
4 weeks ago
Northampton, United Kingdom Elizabeth School of London Limited Full time**Responsibilities**: - Develop and execute recruitment and marketing strategies to attract potential students to our university. - Use social media, online advertising, and other marketing channels to target and engage with prospective students. - Respond to inquiries from potential students, providing them with information on our programs, admission...
-
Head of Technology Operations
4 weeks ago
Northampton, United Kingdom University of Northampton Full time**About The Job** **Interview Date: 19 July 2023** The Head of Technology Operations is responsible for university infrastructure and technical services, ensuring its integration with the University IT strategy. They will provide strategic direction, leadership and oversight for the design, development, operation and support of infrastructure and technical...
-
Head of Subject: Nursing
3 days ago
Northampton, Northamptonshire, United Kingdom The University of Northampton Full timeAbout the job Interview date: 11 July 2024 Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted. The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to...
-
Head of Subject: Nursing
1 week ago
Northampton, Northamptonshire, United Kingdom The University of Northampton Full timeAbout the job Interview date: 11 July 2024 Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted. The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to...
-
French Speaking Digital Marketing Assistant
1 month ago
Northampton, United Kingdom Paula Berwick TA Northants Recruit Full timeOur Client based in Northampton is looking for a French Speaking Digital Marketing Executive to join their existing team. If you have French language skills and experience in digital marketing, we would love to hear from you. This is an exciting role - you will be creative and explore your ideas, collaborating with the Marketing Manager and across many...
-
Publishing Assistant
1 month ago
Northampton, United Kingdom The British Institute of Non-Destructive Testing (BINDT) Full timeThe British Institute of Non-Destructive Testing (BINDT) is a professional engineering institution and registered charity, the principal mission of which is to promote the advancement of the science and practice of non-destructive testing (NDT), condition monitoring (CM), structural health monitoring (SHM) and other related materials testing...
-
Senior Digital Marketing Executive
1 month ago
Northampton, Northamptonshire, United Kingdom Brand Recruitment Full timeSenior Digital Marketing Executive, Kettering - The Company – Senior Digital Marketing Executive An exciting opportunity has arisen to become the first marketer for a retail company within the furniture space. This is the ideal next step for someone with a couple of years digital marketing experience, who enjoys working autonomously and has strong...
-
Marketing Manager
2 weeks ago
Northampton, Northamptonshire, United Kingdom CV Consulting Ltd Full timeMarketing Manager Location: Northamptonshire, commutable from Milton Keynes, Bedford, Luton, Cambridge, and Peterborough Salary: £40k plus Excellent company culture and benefits. As the Marketing Manager for a prestigious company renowned for its innovative engagement tools, bespoke hire solutions, and comprehensive supporting services, your mission is to...
-
Sales/marketing manager
3 weeks ago
Northampton, Northamptonshire, United Kingdom CV Consulting Ltd Full timeMarketing Manager Salary: £40k plus Excellent company culture and benefits. As the Marketing Manager for a prestigious company renowned for its innovative engagement tools, bespoke hire solutions, and comprehensive supporting services, your mission is to enhance the brand’s distinction and communicate its unique value proposition. Embark on a pivotal...
-
Head of Subject: Nursing
1 week ago
Northampton, United Kingdom University of Northampton Full timeAbout you You will be educated to at least Master’s degree level in an area relevant to the subject and hold registration as a nurse with the Nursing and Midwifery Council (NMC). You will also have a broad experience in the leadership and management of teams with the ability to shape the academic portfolio whilst working with others to enhance the...
-
Head of Travel
4 weeks ago
Northampton, United Kingdom Barclays Full timeRole Title: Head of Travel and Expense Location: Northampton What will you be doing Travel and Expense Services, are responsible for the execution and delivery of the Barclays Group-wide Travel and Expense Policy. The team measures its success by ensuring that the Business Travel Management Programme is an ongoing plan of continuous improvement and...
-
Head of Subject: Nursing
1 week ago
Northampton, Northamptonshire, United Kingdom The University of Northampton Full timeAbout the job Interview date: 11 July 2024 Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted. The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to become...
-
Head of Subject: Nursing
4 days ago
Northampton, Northamptonshire, United Kingdom The University of Northampton Full timeAbout the job Interview date: 11 July 2024 Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted. The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to...
-
Head of Subject: Nursing
1 week ago
Northampton, Northamptonshire, United Kingdom The University of Northampton Full timeAbout the job Interview date: 11 July 2024 Please note that all applications must be submitted by 16 June 2024 via the University of Northampton website using the link provided, CVs are not accepted. The Faculty of Health, Education and Society at the University of Northampton is looking to appoint an experienced and inspirational academic leader to...
-
Clinic Supervisor
1 month ago
Northampton, United Kingdom Unitemps (Uni of Northampton) Full time**Role** 1.Leadership of the Sport Rehabilitation and Injury Clinic (SIRC); 2.Effective implementation and oversight of all health and safety and duty of care requirements; 3.Management of the clinic environment and student-clinicians ensuring high-quality service provision; 4.Delivering clinical services, taking payments, and maintaining effective...
-
Events Coordinator
4 weeks ago
Northampton, United Kingdom University of Northampton Full time**About the Job** **Part Time: 15 hours per week** **Interview Date: Tuesday 28 November 2023** As an Events Coordinator, you will coordinate the planning and delivery of a variety of events ranging from open days and applicant interview days, to webinars and VIP receptions. The post will include a wide variety of tasks involved in event delivery such as...
