Senior Digital Marketing Manager

3 weeks ago

Wolverhampton, United Kingdom Talentspa Full time

Our client is looking for an experienced and results driven Senior Digital Marketing Manager in Wolverhampton, West Midlands.

To lead in the development of their short and long-term digital marketing strategies for their various products, brands and businesses.

**Salary**: £45k-£60k dependent on experience

**Contract**:Full Time, permanent

**Senior Digital Marketing Manager Responsibilities**:
Reporting directly to the Group Marketing Director, you will form part of a team of skilled marketeers.
- Lead the overall digital strategy and development of strategic opportunities and business vision.
- Build and maintain best in class digital presence and continually prove ROI
- Translate business objectives into coherent and measurable business plans with tangible deliverables. Expanding brand presence, attracting new customers and delivering conversion rate optimisation strategies.
- Set up and manage the digital marketing strategy across multiple brands and products across all digital media inclusive of PPC, SEO, Affiliate Marketing, Partnerships and Social Media Channels.
- Shape and manage digital marketing budgets against ROI and KPI’s
- Develop marketing automation and lead management processes, nurturing consumer journeys to convert and manage new acquisitions and existing customers.
- Communicate effectively with key internal and external stakeholders at all levels
- Manage Digital media agency partners.
- Research and report on digital marketing trends.
- Collaborate with our Data and Analytics teams to lead in the development of data-driven digital solutions.
- Translate digital performance data into measurable insights to drive core business objectives, inclusive of regular reports with comprehensive metrics and actionable insights to optimize performance and future campaigns. Utilising analytics tools to gaugesuccess and retargeting attributes to build audiences.
- Champion a data centric approach whilst testing hypothesis and using results to harness learnings and optimise campaigns.
- Stay informed on the latest platform and marketing best practice. Cultivate strong relationships with platforms gaining access to emerging features and technologies.

**Senior Digital Marketing Manager Requirements**:
As a Senior Digital Marketing Manager, you should have in-depth digital marketing experience and the tactical knowledge of channel implementation. You should also be able to provide forward-thinking ideas to build and maintain a strong company digital presence,whilst working closely with different teams to ensure consistency through all digital marketing channels and integration with other marketing disciplines.

You will be an experienced digital marketeer with suitable qualifications/ degree in marketing and a track record of developing and implementing digital marketing strategies. Technically capable with an in-depth knowledge of all digital channels.
- Proven work experience in a similar position, with 6 years plus in digital marketing
- Demonstrable experience in planning and implementation of successful digital marketing activities
- Strong understanding of all current digital marketing channel’s inclusive of PPC, SEO, Affiliate Marketing, Partnerships and Social Media Channels, along with integration
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics, Wordpress, SEMrush and CRM software
- Proven analytical, insight and MI experience and best practice.
- Technical familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication skills

Digital marketing strategies are extremely important for their company's success, this role will play a crucial role in achieving their business goals and objectives.

**About Them**:
The company is a leading and well-established data and media company in Consumer Marketing within the UK. Their services are employed by multiple organisations across financial, retail and service sectors. They are part of a wider group of businesses withinthe legal and service sector and act as a centralised marketing function across all disciplines for all group businesses. They have experienced substantial growth levels within the past three years, with major plans for growth through new products this yearand beyond.

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