Digital Marketing Apprentice

6 days ago


Fordingbridge, United Kingdom Intequal Full time

**About the employer**:
We are passionate about data. We use Business Intelligence to identify patterns and help businesses improve profitability.

We are UK-based, but help businesses of all sizes around the world to maximise revenue and avoid challenges.

**Brief overview of the role**:
**Working week**:
Monday to Friday 9 - 5.30

**Positions available**:
1

**Vacancy description**:
Main responsibilities:
2. Promoting the assets created to Red Olive’s target audience through a variety of channels including social media, particularly LinkedIn, and driving traffic to the company website to create marketing leads for follow-up.
3. Focused and process orientated, able to ensure a constant flow of successful campaigns and general marketing activity is maintained to support the demands of our growing company.
4. Managing the CRM database and the prospect and customer data the company holds.
5. Event planning, management, and resource coordination.
6. Writing and proofreading copy.
7. Assisting in developing new ideas to help the business move forward.

**Requirements and prospects**

**Qualifications Required**:
Grade C/4 or above in both English and Maths and any related business or digital qualification.

**Desired skills**:

- Good copywriting skills.
- Ability to interpret and analyse competitive market data.
- Must be detail-oriented and able to multi-task with solid organisational and time-management skills.

**Personal Qualities**:

- Excellent written and verbal communication skills.
- Proactive, creative, energetic, self-confident, and highly motivated team player.
- Able to work individually and unsupervised as well as part of a wider team.

**Training to be provided**:
Level 3 Digital Marketing

CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
Potential full-time role upon successful completion of the apprenticeship programme.



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