Marketing Executive

5 months ago

Bristol, United Kingdom 3P Learning Full time

Welcome to the vibrant world of 3P Learning, where we don't just create educational products - we sculpt masterpieces that redefine the gold standard in global EdTech excellence. Our products are not mere tools; they're passports to captivating learning adventures, embraced by millions of young minds across the globe

At 3P Learning, innovation is our forte, and our highly experienced team specializes in crafting top-notch literacy products that captivate schools and educators worldwide. Our educational resources have triumphed in major English-speaking markets, establishing us as a recognized leader in developing groundbreaking, enjoyable programs cherished by both teachers and students.

If you're seeking more than just a job - if you're ready to embark on a mission to revolutionize education and relish every moment of it - your search ends here at 3P Learning

We're on the lookout for an accomplished B2C Marketing Executive to join our dynamic EMEA B2C Marketing team. This role offers a perfect blend of remote and office work, with a minimum of 1-2 days per week at our vibrant Bristol office.

Join an immensely motivated team dedicated to ensuring that our products hold a special place in the hearts and minds of parents, teachers and, most importantly, the young learners themselves

**What you'll be diving into**:
As a key player reporting to the EMEA Marketing Manager, your role is pivotal in executing the marketing and social media plans throughout the fiscal year. Your mission: Drive new trial sign-ups to our program through the website and the app, targeting parents and home schoolers, making a tangible impact on children's learning journeys worldwide. This is an unparalleled opportunity for a results-driven, hands-on individual to contribute to a team that's empowering children to become exceptional learners across the globe. Ready to make a difference? Join us on this exciting adventure

**Key responsibilities include**
- Supporting the EMEA Marketing Manager fulfilling the marketing plans set throughout the FY.
- Working to achieve the KPIs set each FY with a view to increase the UK file YOY.
- Supporting the work to increase customer conversion and renewal rates in the UK in line with the budget.
- Facebook acquisition campaign management - plan, implement and manage the UK Facebook web advertising platform in line with the set budget focusing on free trial generation and CPA. Working closely with the Global Acquisition Marketing Manager you will help support and implement strategies and complete testing to ensure we are running the most effective ads possible.
- AdWords campaign management - monitor activity and results such as trial generation, CPA and conversion rates and ensure they are in line with LFY.
- Advertising campaign management - develop and expand existing campaigns including the main back to school campaign in line with the plan set by the EMEA Marketing Manager. This involves negotiation, booking and relationship management.
- Providing reporting of each campaign run and analysis of the results.
- Campaign implementation - ensuring all deadlines are met in terms of booking ads, briefing artwork and delivery assets in line with the marketing plan.
- Sourcing new routes to market.
- Sourcing 3rd party promotions via social media channels.

**Desired Skills and Experience**
- Minimum 3 years direct marketing experience with a proven direct response focus.
- Proven experience using Google AdWords, Google Analytics and Facebook Advertising platforms.
- CRM experience and an understanding of database segmentation for customer targeting.
- Good analytical skills and experience using Microsoft Excel.
- Strong implementation skills including the ability to manage multiple priorities and meeting tight deadlines.
- Bachelor’s degree in Marketing or related discipline, or CIM Certificate in Professional Marketing or like qualification.

**Personal characteristics**
- A commitment to reach the targets set in line with the budget.
- Strong, effective communication skills, both verbal and written.
- Positive about new ideas and change.
- Positive energy and sense of humour.
- Ability to work well under pressure and to tight deadlines.
- Real enthusiasm for education and training.
- Flexible, team player - be prepared to go that extra mile.
- Positive, proactive and can-do attitude.

**Why you will love working at 3P Learning**
- Collaborative, impactful work environment
- Our global 3P Community
- Flexible benefits and referral program

We know that people are at their best working where they feel most comfortable and productive, which is why we also offer fully flexible work options to all.

We can’t wait to hear from you and look forward to sharing more about 3P and our amazing people and products.

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