Freelance Senior Data Analyst

3 weeks ago


London, United Kingdom Major Players Full time

**Freelance Senior Data Analyst, Hybrid in London, £300 - £390 per day [Inside IR35], 3-month contract**

Major Players are working with an integrated advertising agency, connecting media, creative, data, and technology to deliver modern marketing.

As a **Senior Data Analyst**, you will play a pivotal role within one key insurance-industry account, developing & building customer segmentation and audiences in support of customer-centric measurement and reporting.

As a**Senior Data Analyst** you will:

- Have a good knowledge of customer analytics and KPI's
- Have advanced technical skills to understand and breakdown large sets of data to extract impactful insights
- Have the ability to join up insights from a wide range of sources, marketing, product and commercial to provide insight into business decisions
- Deep dive into segment customers through data modelling and analysis, allowing for targeted marketing and a more personalised customer experience
- Ability to transform data into visually appealing presentations with an emphasis on storytelling
- Work across multiple teams and communicate effectively to non-technical audiences

The **Senior Data Analyst** will need:

- The ability to conceptualise business issues, formulate hypotheses, gather results, analyse data, and make appropriate recommendations for change
- Familiarity with advanced analytical techniques such as clustering, decision trees, logistic regression, and recommendation systems
- Experience in developing audience strategies to support business requirements
- Proven success driving CRM strategy and implementing effective direct recommendations across multiple business units

**Location: Hybrid working in Holborn, London**
If you would like a confidential chat about this role or your next career move, then please get in contact with me: DD: + or connect via LinkedIn: Alex Phipps.



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