Senior Market

4 weeks ago


London, United Kingdom Depop Full time

Company Description

Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.

The company was founded in 2011 and is headquartered in London with offices in Manchester and New York. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Depop is an equal opportunity employer. Our mission is to build the world’s most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees. We’re continuing to build recruitment processes that are fair and welcome requests for reasonable adjustments required throughout your interview experience with us. Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.

**Job Description**:
The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Commercial teams and are an integral part of making sure our business is as data-driven as possible.

We are currently looking for a **Senior Market and Audience Researcher **to support our external research efforts. In this role you will work closely with stakeholders across **Marketing, Brand **and **Strategy** to design and conduct quantitative and qualitative research into our markets, audiences and users. Your objective would be to use a variety of primary and secondary research methods to stress test, validate and complement the findings from our internal analysis and help us extend our understanding of our business environment.

In this role your responsibilities will include:

- Designing and conducting qualitative research about our markets, audiences and users, such as focus groups and user interviews, to support and inform our marketing strategies and activities
- Designing & conducting primary quantitative research about our markets, audiences and users from questionnaire design through to data analysis
- Designing & conducting user surveys in collaboration with relevant stakeholders. This includes advising on optimal data collection and sampling methodologies
- Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts
- Collating and interpreting externally collected data points, and identifying relevant internal data points to join them to build a holistic understanding of the topic at hand.
- Interpreting findings and making recommendations based on the data collected

**Qualifications**:

- Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions
- Proven experience with a range of quantitative and qualitative research methods and ability to choose most appropriate methods for different contexts.
- Experience of conducting qualitative research (e.g. in depth interviews, focus groups)
- Ability to work independently end-to-end to design, conduct and synthesise research with mínimal supervision
- Ability to collaborate closely with other analysts to link research findings with analytics
- An excellent, confident communicator with strong interpersonal skills and good at building relationships, both with colleagues across the business as well as with our users
- An analytical mind with good problem solving skills, strong commercial awareness and ability to link research to overall organisational strategy and objectives
- A hunger to learn, natural curiosity and a keen eye for detail
- A strong sense of ownership and highly organised nature
- Proficiency in SQL and ability to work with large datasets
- Bonus_
- Experience delivering in a high performing, data-driven product team

Additional Information
**UK Benefits**
**Health + Mental Wellbeing**
- Cash-plan or PMI - you have the choice of a healthcare plan that best suits you
- Subsidised counselling and coaching - we partner with Selfspace to provide you with the opportunity for a good conversation with a qualified person
- Cycle to Work scheme - choose between Evans or the Green Commute Initiative to help access a bike for your commute
- Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7
- Mental Health First Aiders - we have trained individuals across the business to offer support and signposting

**Work/Life Balance**
- 25 days annual leave wi



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