Marketing Business Partner Advisor

1 month ago

Milton Keynes, United Kingdom BP Full time

**Job Title**: Marketing Business Partner Advisor

**Job Location**: Milton Keynes

**Contract Length**: 6 months (potential to extend to 12)

**Industry**: Retail

**Working hours**: 7.5 per day/37.5 per week

Engagement via an umbrella company only

**Summary**:
A commercial customer focused role with deep knowledge of the UK retail market and the external customer/consumer, this role will support the UK Business Partner in the development and execution of the marketing plan on a 12-24 month horizon, owning the customer plan and customer journey coordinating activity across marketing disciplines to deliver cohesive and compelling activations, messages and product launches to customers. This is an exciting, hands on and fast paced role that is fundamental in turning plans into action for our customers, partners and consumers.

This role is a key interface between the operational business and the marketing team with focus on ensuring the delivery of a differentiated targeted marketing plan.

**Your responsibilities**:
Work closely with the teams in market, this role will facilitate the execution of the in-year marketing plan prioritising activity to deliver the most impact for the end customer.
Act as a bridge between the marketing teams and the business and where required with partners and 3rd parties. The role holder will also collaborate with other marketing functions to execute activity on the customer marketing plan and when required operating within am agile flow to work process to own the execution of elements of the plan
Support the business partner in key business performance management engagements including gathering and curating relevant information. The activities includes managing the feedback loop i.e. distributing and monitoring the allocations or delivery of relevant actions.
Drives standardisation, enables simplification and supports the prioritization of activities and enable seamless ways of working.
Support the business partner and product managers with ideation and development, coordinating the innovation pipeline and stage gate process as required
The role holder will also work closely with global insights teams to manage the best way to collate and share relevant customer insights, brand guidelines and KPI’s frameworks.
Support and coordinate the development of the 24-month marketing plan for UK inclusive of multi-year roadmap across all relevant products and channels.
Coordinate and collate the customer/business and marketing requirements to support the business partner with prioritisation discussions, serving as the voice of the customers for central developments to allow for strategy delivery. This includes the prioritisation of the UK development pipeline for Brand, value proposition and service strategies.
Supporting the business partner to act as gatekeeper of local marketing programs ensuring that centrally developed programs are fit for execution and sufficiently resourced. Leading on the implementation of offers in some cases
Coordinate the integration of marketing programs at site level (fuel, shop, food, car wash, Loyalty Programs) and delivers adequate and timely fulfilment, across both Co and Do channels
Own the maintenance and communication of the in-year customer marketing plan, across all channels and available in planning and sharable formats
Owns delivery of marketing reporting across all metrics for key business meetings e.g. weekly/monthly performance meeting working closely with marketing analysts for inputs
Coordinates the market insights requirements and market key trend reporting into business and marketing teams.
Supports the business partner with convenience partnerships requirements
Support business partner with any performance improvement plans
As part of an agile team where required will execute activity specific for the market where required e.g. lead coordination of key forecourt promotions

**You will need**:
Demonstrated experience in the delivery of marketing plans in a fast paced, multi priority retail environment.
Demonstrated expertise in launching products, managing/curating brands and driving ATL, BTL incl. personalised marketing programs.
Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
Demonstrated 3rd Party relationship and performance management
English fluent (verbal & writing)
Ability to influence across levels and functions
Proven track record of challenging the status quo to deliver value for customers.
Deep understand of UK retail market and business
Expert at Development of Marketing Strategy & translating these into actionable roadmaps/marketing plans.
Experience at Performance Monitoring and implementing performance improvements.
Proven track record in developing and executing Integrated Marketing Communications Plans
Ability and enthusiasm to get involved in the execution and delivery of the marketing plan for Germany
Commercial acumen

**Find ways to make things happen**: creative, agile

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