Digital Campaign Executive

Cegedim e-business are currently seeking a highly motivated and skilled Digital Campaign Executive to join our existing marketing team based in Leyland. This role can be offered on a hybrid home/Leyland basis. In this role, you will be responsible for creating and implementing campaigns to support brand awareness, lead generation, and customer retention strategies that effectively promote our product, Netix and accompanying services.

**Day to day duties will include**:

- Reviewing former campaigns to find areas of strength and weakness
- Collaborating with our sales team to create campaigns to drive lead generation, partner collaboration, and upsell services.
- Create and implement customer retention campaigns to support KPIs and product development team.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Conceptualising marketing campaigns that speak directly to the pain points of existing and prospective clients.
- Managing and maintaining databases of prospects and customers to adhere to GDPR.
- Monitoring and reporting on back to the relevant stakeholder on campaign success and metrics.
- Acquiring and cleansing prospects and customer lists.
- Creating engaging campaigns through LinkedIn InMails and Sales Navigator to support the New Business Development Manager.

Skills we're looking for...
- Ability to manage several campaigns simultaneously
- Experience with both digital and content marketing
- Experience working in a B2B environment
- Extensive knowledge of social media platforms
- Marketing automation platforms, ideally Force24 but HubSpot also beneficial.
- Excellent written and verbal communication
- Self-start attitude
- Attention to detail
- Creative thinker

Beneficial but not essential....
- Basic HTML code
- Digital Marketing Qualification or related degree, CIM qualification

In return you'll be offered a competitive salary along with a great range of benefits, training and development and a supportive, team-orientated, enjoyable culture.