Product Marketing Manager
3 weeks ago
Bookmark are recruiting a Product Marketing Manager for a fast-growing international technology business. The Product Marketing Manager will work very closely with marketing, sales enablement, product management and Development to support the regional commercialteams to grow pipeline, maximise opportunity win rate and retain customers through value creation and differentiation.
Key Responsibilities
- Conduct market research to understand key customer wants and feed into the product road maps e.g. customer interviews, competitor research, analyst work
- Review competitors to identify solution and market opportunities and threats for regional GTM plans and product roadmaps, and help the marketing and sales teams
- Using information supplied by Product Managers develop product and feature launch strategies and marketing plans to ensure that customers and prospects receive relevant information in a timely manner
- Run product launches around new releases
- Work with the Product Management team to ensure that all product brand, UX/UI, customer information and communications are on-brand
- Help identify new market segments and revenue opportunities based on research
- Create vertical and micro segment value propositions and content
- Develop content (e.g. webinars, ABM docs, videos)
- Support Marketing by inputting into campaign ideas, particularly around market need, positioning and Acccount Based Marketing messaging
- Working with sales operations and enablement to optimise sales decks
- Support the commercial teams with cross-sell positioning and content
- Present at events and webinars where relevant
- Helping align joint solution positioning and messaging with partners and develop bespoke solution content creation
Key Requirements
- Proven Product Marketing experience in an enterprise software and/or equivalent technology sector environment
- Portfolio of product marketing tasks from previous roles covering UK markets across private and public sectors.
- Demonstrable experience of undertaking customer, competitor and analyst research and using this to influence marketing and sales, product management and innovation strategies
- Familiarity shaping solution level marketing plans that drive pipeline and customer retention, primarily inputting into target markets, positioning and messaging
- Ability to successfully influence and manage a wide range of stakeholders at different levels of the organisation
This role is newly created position within the business and will enable the the role holder to truly make it their own. The main office is Yorkshire based and whilst there will be a requirement to spend time in the office on a monthly basis the positioncan operate remotely.
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