Senior Strategist

4 days ago

Edinburgh, United Kingdom Lumanity Full time

We’re The Leith Agency - Scotland’s leading creative agency. We’re a bunch of very creative, digitally-minded, content-loving people working in the heart of ‘the world’s coolest neighbourhoods’.

We also have an office in the heart of Manchester, there is an opportunity to be based here but the key client we are looking to support is based in Scotland, so you should be willing to travel to client meetings.

We work on all platforms, formats and disciplines for a bunch of incredible clients, including Scotland’s No.1 soft drink and cultural icon IRN-BRU, restaurant chain Nando’s, the Scottish Government and many global clients in the Health and Wellbeing sector.

**Who are we looking for?**

This is a very rare opportunity to join our strategy department to work on some of the most iconic brands in Scotland as well as flexing your strategic muscles across some of our global accounts.
- Midweight strategist/planner - you have a couple years under your belt, either in a junior strategy role, or you’re looking to make the switch from a different role in a creative or research agency.
- We would consider a senior strategist, if you could bring something extra to the role
- Endlessly curious about human behaviour and culture.
- Eagerness to learn and develop.
- Self-starter who can take a project and run with it.
- Human and empathetic, not textbook led.
- Keen to work across several industries.

**Requirements**:
**Key responsibilities**

This is an exciting opportunity to grow your strategy career while working on bold campaigns that make a difference. You will have the responsibility to lead your own accounts and will be the lead strategist on one of our iconic flagship clients.
- Insight** - **You will have an important role in gathering and distilling consumer and market insights. This includes everything from desk research to conducting focus groups and interviews to commissioning research from external agencies.
- Strategy** - **You’ll help to clarify objectives and interpret client briefs. You will synthesise insights, use these to inform campaign or content strategies and write concise, inspiring creative briefs.
- Creativity - You will work closely with the creative department to inspire, guide and shape ideas.
- Advocacy - You will help to advocate for the ideas produced and can back up creative ideas with robust insight and rationale.
- Effectiveness - You’ll help to create outcomes that benefit our client. You’ll also play a key role in measuring effectiveness. This includes analysing data and writing results reports and presentations.
- Collaboration - This role requires you to work very closely with the client teams, other members of the strategy team and account and creative teams within the agency. You will also form part of a close cross agency team and work cooperatively with other agencies, eg. media/PR/Design.

**The skills and experience you’ll need**
- Insight gathering** - **You will have strong desk research skills as well as experience of qualitative research techniques like interviews and focus groups. You’ve always got your eye out for new trends and thought-provoking insights.
- Problem solving** - **You’ll be someone who copes well with open-ended tasks and uses quick, creative thinking to find the best way forward.
- Lateral thinking** - **We need someone who will surprise us with the lesser imagined solution.
- Analysis and synthesis** - **You must be able to distil large amounts of information and find the points that matter. You’re skilled at moving beyond observations to identify implications, succinctly answering “So what?”.
- Campaign development** - **You know how creative agencies work and you’ve played a key role in developing effective multi-channel marketing campaigns.
- Talking, debating and presenting - You must have excellent communication skills. This includes voicing your opinion and challenging others when necessary.
- Writing - We would expect you to be a competent writer and have experience of producing documents such as effectiveness awards papers, thought pieces, blogs and tenders
- Self Motivation - You will have the opportunity to make this role your own, you must be able to work without close management.
- Digitally native - equal experience and knowledge of developing campaigns across both online and offline platforms.

**Skills and experience that will come in handy, but aren’t necessary**
- A sense of humour** - **this is pretty important. This is supposed to be a fun business after all.
- Knowledge of behaviour change principles** - **We work with public sector clients to encourage healthier, greener, safer and more inclusive behaviours, so an understanding of what makes people tick will come in handy.
- Data and analytics experience - knowledge of data analysis and dashboarding would be great.

**Benefits**
- Not to blow our own trumpet, but you’ll get to work at an award-winning agency with smart people who have

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