SEO Content Designer

4 weeks ago

Edinburgh, United Kingdom Skyscanner Full time

We're looking for a **SEO Content Designer **who'll be responsible for our communications on the front-line, creating and curating user-interface content across our SEO pages to drive organic traffic for Skyscanner.

This role will report to the **Content Marketing Lead**, and work as part of the **Product Content Design Team**. The core of your role will be focused on maintaining the balance between SEO requirements and traveller needs. This is a newly created team with plenty of room to develop professionally and have a significant impact within a company where SEO is a critical revenue lever.

At Skyscanner, we put the traveller first and nowhere does that matter more than in our product. As our business grows and the industry recovers from the setbacks of the last few years, so does the importance of strong, consistent messaging on our website. We need someone who can help us bring creativity and clarity to our touchpoints - whether delighting with flourishes of micro-copy or breathing life into landing pages and marketing copy.

We're a wonderfully diverse company and proud of our product but (if we're honest), sometimes we forget that not everyone speaks like an engineer. That's why we need a great writer who sees the product like a traveller would. Someone who understands how we work and can interpret the most complex concepts in a human way.

Most roles at Skyscanner can be Full Time or Part Time, we look forward to discussing your preference.

**About you**:

- Your portfolio speaks for itself. You've earned your stripes in SEO and Content writing and have the projects under your belt to prove it.
- You possess performance-driven content marketing experience. You understand the what, the why and the how of SEO, from keyword research and implementation of keywords within engaging, human copy, to the design tactics that'll enhance our SERP appearance, lift organic sessions and user signals on-page.
- You can work your magic to demystify complex jargon, processes and techy language into something everyone can understand. Whether this be summarising the benefits of a complex new deals algorithm to our users via a simple line of copy, or explaining/presenting the importance of SEO to stakeholders within the company who aren't as clued up.
- You have an understanding of how to localise SEO requirements for different markets.
- You're a strong communicator, who can pitch new ideas (and their benefits) for optimisations and experimentation of landing pages.
- Understanding what kind of ideas are practical and what causes problems, you can form proposals around these constraints and opportunities.
- You can adapt your tone so that it's just right for every stage along the user journey
- Highly curious, you value the importance of user research and you learn through experimentation and testing. If something isn't working, you adapt and improve.
- You're a traveller. You understand our users and their needs because you're a Skyscanner user too. Wide-eyed with this world, your passion for exploring it is infectious - and it shows in the content you create.
- Working with translation teams doesn't phase you. You're understand the basics of content localisation best practices and how to maintain a unified voice across different languages.

**What you'll be doing**:
You will be integrated into the Product Design world, and focused on maintaining the balance between SEO requirements and traveller needs on our huge, scaled suite of SEO landing pages. This is a newly created role and team with tons of room to develop professionally and have impact. SEO is a critical revenue lever for Skyscanner, so you and your work will garner a lot of visibility throughout the company.
- Collaborating with the SEO team, Designers and Engineers to develop world-class landing page content.
- Writing content that drives organic traffic for our SEO landing pages for flights, hotels and car hire, destinations, travel routes and local services.
- Turning SEO requirements (provided by our SEO Team) into simple, compelling content that not only engages the user but helps them progress to the next stage of the travel planning process.
- Collaborating closely with product design to define content requirements.
- Working with product managers and engineering developers and business owners to define and deliver the best experience for travellers.
- Proactively seeking areas for improvement, communicating across teams (we call them squads and tribes) to find solutions.
- Working closely with the brand marketing and translation teams to ensure messaging and tone of voice is kept consistent across all languages.
- Evangelising for SEO best practice across the entire org for all top-of-funnel content and landing pages.

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