Media Executive

2 weeks ago

Heathfield Industrial Estate, United Kingdom Cooper Golding Limited Full time

Online Media Executive
£30k -£35K
Newton Abbot
As the result of continued growth, our client is seeking an Online Media Executive, the main focus will be on managing all aspects of PPC activity across our clients paid channels, including Google/Bing, Amazon and Facebook/Instagram.
What you will be doing as the Online Media Executive?
- Day-to-day management of spend, optimisation and reporting across all paid performance channels.
- Work with the wider Marketing & eCommerce teams to create compelling and engaging ad copy.
- Proactively review accounts to identify trends and opportunities to optimise performance and report daily KPI's
- Deliver analysis to action; be able to identify and implement recommendations, competitor and campaign analysis
- Develop and deliver briefs with the marketing team to achieve team KPIs, including short-term and seasonal promotions, product launches and always-on activity.
- Work with customer data & insights to build out targeting criteria to reach the right audience, with the right message, at the right time
- Be the paid media expert and offer insights & consultation to the wider business.
- Be responsible for the budget management across the paid media mix delivering increased ROAS and budget reforecasting where necessary.
- Any other tasks deemed by the Company to be necessary for the successful completion of the role.
What skills and Experience will you have as the Online Media Executive?
- Minimum 2 years' paid media experience (client or agency side)
- Proven Google Ads experience essential
- Knowledge of Facebook/Instagram & Amazon ads preferable but not vital
- Ability to manage multiple brands within different categories
- Strong analytical & reporting skills
- Understanding the full digital marketing mix
- Strong eye for detail and design
- Excellent organisation and communication skills
- Good knowledge of Microsoft Excel
- Good time management
What will the Online Media Executive get in return?
- Company Pension
- Company sponsored healthcare scheme
- 33 days holiday
- Cycle to work scheme
- Staff discounts

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