Associate Director

6 months ago

London, United Kingdom Creative Artists Agency (CAA) Full time

THE AGENCY

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theatre, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.

In CAA Brand Consulting we have 200+ specialists working with over 35 leading brands. Our vision is to be the strategic partner for brands in helping them solve their biggest challenges. Our services and connectivity in sport and entertainment allow us to identify, develop, activate and measure partnership strategies that build brands and grow business. In London our clients include the likes of OKX, Volvo, Salesforce, Qualcomm, Gulf Oil and Paramount+.

There is also a unique culture within CAA; for a global agency it has a small agency feel, with a great sense of teamwork, ambition, empowerment and entrepreneurialism.

OVERVIEW

Our London office is hiring an Associate Director with a background in brand and marketing strategy. We are seeking a senior brand strategist with a passion for connecting brands to culture and who thrives in a changing, fast-paced, commercial and creative environment.

THE ROLE

The brand strategist will play a key role supporting the ongoing development and growth of CAA Brand Consulting’s strategy function, servicing brand clients across our global portfolio.

Operating within our Creative Labs team, the Executive will work alongside the Director of Planning to develop and execute actionable marketing strategies that solve business challenges through brand development and cultural connection.

The Executive will interface day-to-day with our Account Teams and Functional Heads (Creative, Analytics, Business Development, Experiential, etc.), Inter-Agency Department Leads, as well as directly with clients.

In addition, this Executive will support new business pitches and RFPs, as well as further the development and rollout of our suite of strategy products covering areas including brand, creative, comms, content, partnerships and social impact.

Responsibilities include but not limited to:

- Working with clients to understand their business, the challenge and opportunity to win.
- Develop and deliver overarching strategic vision for client assignments, defining and prioritising initiatives that directly support marketing/business goals and brand KPIs.
- Inform campaign communication plans and channel roles by identifying a customer journey, existing barriers, and existing motivators to inform the role of media, creative, content and ideal touchpoints needs to drive a desired outcome.
- Act as a bridge between internal teams - account, analytics, planning and creative with campaign ideation, helping to balance efficiencies and effectiveness.
- Brief and collaborate with internal and external partners (i.e., client’s IMC teams).
- Conduct messaging and competitive audits, identifying gaps and white space.
- Provide ongoing recommendations on how to adjust ideas, content and channels for performance shifts, market shifts, and budget changes.
- Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities.
- Cultivate relationships across CAA to find and promote new opportunities for clients.
- Assist with thought-leadership and building the department’s industry profile.

QUALIFICATIONS/REQUIREMENTS
- Must have significant experience in brand, marketing or comms strategy and planning.
- Exceptional verbal and written communication skills.
- Strong analytical skills, ability to think critically and work collaboratively on fast moving projects.
- Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented.
- Ability to influence, persuade and lead broader teams.
- Experience communicating and providing consultation and advice to clients, including running brainstorms & strategy workshops.
- Ability to travel and attend work events outside normal business hours on an as needed basis.
- Global experience or experience working on multi-market accounts.
- Knowledge, passion and curiosity on all things culture, sports, and entertainment.
- Ability to confidently present plans, thought leadership and ideas to a senior leadership audiences (internal and external).
- Experience working on new business pitches, to support when opportunities arise.

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