Social Editor

3 months ago

Manchester, United Kingdom LADbible Group Full time

Social Editor, LADbible

3 days in our Manchester office, 2 days working from home

As a Social Editor for LADbible, you will be responsible for delivering trending and breaking news to our vast audience 24/7 You will know what they want to hear, how they want to hear it, and when they want to hear it; building a daily schedule based on what news is happening that day, what original stories we are using and what stories our readers engage with most using data-informed decision-making.

You will be responsible for packaging, posting and measuring the success of articles and using that knowledge to continually improve and target wider audiences.

Sitting as a key member of our team at LADbible Group, this role is vital in the performance of our site and offers some excellent learning and progression opportunities.

**What the opportunity looks like**:

- Proactively research and seek the latest videos, news, trends, gossip and reports ahead of other major brands
- Have the ability to instinctively spot a story that the audience will love to watch or hear about, with a focus on original storytelling
- Develop an understanding of our core audience and demonstrate awareness of audience topics and trends
- Having a 360-degree approach to sourcing content, taking into account the various ways in which audiences can reach our content via different mediums
- Collaborate on ideas with other social editors and writers within the team, working together to develop concepts for audience and make them better
- Scheduling and posting content via Facebook, Twitter and Instagram
- Packaging articles - creating captions, titles and thumbnails to help generate traffic
- Regularly monitor insights using social media analysis tools and review and report on effectiveness to maximise results
- Adopting other methods of growing audience from other referrers, including search
- Use initiative and creativity to bring new ideas to the team, sharing knowledge and contributing to ongoing improvements
- Working across a seven-day rota and covering live events as they happen

**Skills and experience we’d like you to have**:

- Experience in social media, with a strong knowledge of Facebook, Instagram and Twitter a necessity.
- A strong interest in the UK news cycle, pop culture and viral content for a youth audience.
- A university degree and/or equivalent to Journalism / Broadcasting / Media
- Demonstrated a clear knowledge and passion for trending news and how to produce original stories
- Worked as part of a team and been able to demonstrate strong teamwork skills as part of that
- Have clear examples of social campaigns worked on and/or a portfolio of social posts or articles that have helped deliver audience
- An understanding or willingness to understand search engine optimisation
- Have held some responsibility for selection of content for a digital audience
- Knowledge of journalism law and ethics
- At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week._

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