CRM Automation Specialist

2 months ago


Manchester, United Kingdom The Candidate Ltd Full time

**CRM Automation Specialis - Manchester City Centre - £40,000 - E-Commerce**

Our client a global distributer with offices based in Manchester. They are looking to add to their Marketing team with a talented CRM Automation Specialist.

Your role will be varied day - to - day, and will be reporting into and support the CRM Manager with the overall delivery of the CRM strategy.

**Responsibilities;**
- Building and QA checking automated campaigns
- Developing and maintaining targeted customer segments within the CRM system
- A/B testing automated and web content
- Point of contact within the marketing team for company-wide teams
- Using external lead generation tools to turn B2B prospects into sales leads
- Identify pipelines of leads within the CRM system
- Managing the onsite personalisation project and conversation rate optimisation
- Creating reports and recommendations, using data insights like the RFM model

**For this role you will have;**
- A background in B2B
- At least 4 years within a similar role
- 4 years lead gen experience
- Enterprise-level CRM systems - SAP Marketing Cloud
- Experience if delivering omni-channel digital CRM campaigns
- Ability to report and use tools such as GA
- A fast work approach that is effective
- A team mentality

**Package;**
- £35k-£40k salary
- City centre office
- Hybrid working - 2 days in the office, one must be a Wednesday
- Private medical insurance
- Healthcare cash plan
- Cycle to work scheme



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