Digital Strategist

3 months ago

London, United Kingdom McCann - ME WW Full time

**Digital Strategist (Midweight)**

Reporting to - Strategy Director

**McCann London**

Since 1912 we have been proud purveyors of Truth Well Told. Truths that we unearth and use to earn brands meaningful roles in people’s lives. We made Mastercard “Priceless”, helped L’Oreal tell you “You’re Worth it”, anddid somebody say Just Eat?

The work that our wonderful, collaborative team of strategists do is where truths and campaigns like

these begin.

**This joband you**

In the Digital Strategist role you will be working on two very exciting clients - both with a great presence online and a tone of voice that is perfect for Social Media. You’ll be responsible for:

- Developing cutting-edge digital strategies for two major brands that encompass Web, UX, Social, eCRM, Content and Paid Media.
- Utilising a range of analytical methods and processes, to identify, develop and activate insights from different data sets.
- Monitoring cultural and social trends and their impact on consumers’ attitudes, behaviour and perceptions.
- Devise Social Media strategies for various platforms including Instagram, TikTok, Facebook, Twitter and Threads

There will be the requirement to travel to our sister agency in Manchester once a month.

**What we’re looking for**:
We’re looking for a Midweight Digital Strategist who has worked on major clients, ideally in the Retail or FMCG sectors.

Social Media experience is a must but we’re looking for someone with a holistic understanding of Digital and a passion for keeping on top of emerging trends and technologies.

You’ll be able to independently lead large creative briefs for client brands and develop long term creative platforms.

Well rounded in brand, digital, response and engagement planning. Can identify when each is

needed and build clear frameworks to guide the creative work.

LI-Hybrid #

LI-IL2

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