Social Media and PR Executive

4 weeks ago


London, United Kingdom Grind Full time

**Job Title**:Social Media & PR Executive

**Line Manager**:Taylor Harris

**Department**:Brand, Grind Coffee Roasters

**Working Hours**:Full-time (45 hours per week across 5-day working week)

**Location**:Grind Roastery in Bermondsey SE16 3PB & Shoreditch Office, EC2A 4NJ

**A bit about us.**

Grind is a coffee company that lives in London.

After opening Shoreditch Grind in 2011, the brand expanded across London with cafés and a production coffee roastery. 2020 changed Grind beyond recognition - since then we’ve been helping people make better, more sustainable coffee at home. You’ll find our pink pods, the UK’s first home compostable coffee pods for Nespresso® machines, online and in Soho House internationally.

Based in Shoreditch, we have a team of talented people working on everything from product development to creative production, to customer experience.

**A bit about the role.**

**Influencer and Brand Ambassador Program Management**:

- Identify and build relationships with relevant influencers, and content creators who align with our brand values and target audience.
- Negotiate contracts and partnerships with influencers and manage ongoing relationships.
- Execute the day-to-day activities of our influencer strategy.
- Coordinate influencer marketing campaigns, including content creation, product placements, and sponsored posts.
- Monitor and report on influencer campaign performance, analysing data to measure the impact and effectiveness of collaborations.
- Manage our brand ambassador program, including recruiting, supporting, and sharing best practices to brand ambassadors to increase brand visibility and advocacy.
- Coordinate and send out all influencer and gifting products in a timely manner. The role sometimes requires support on PR and Influencer gifting packing & send outs from our Roastery in Bermondsey.

**Public Relations Support**:

- Support the development and execution of media relations strategies.
- Collaborate with our PR agency to generate media coverage and press releases related to social media campaigns and influencer partnerships.
- Assist in managing crisis communication and reputation management on social media platforms.
- Stay updated on industry trends and best practices in social media, influencer marketing, and PR to drive continuous improvement and innovation.

**Social Media Content Creation**:

- Develop engaging and innovative content for our company's social media platforms, including but not limited to Instagram, Tik Tok, Threads, LinkedIn and YouTube.
- Plan and execute content calendars to ensure a consistent and captivating brand presence across all social media channels.
- Collaborate with the marketing team to align content creation with marketing campaigns and company objectives.
- Monitor and analyse social media performance metrics to optimise content and drive engagement.

**To be successful, you’ll have**:

- Bachelor's degree in marketing, public relations, communications, or a related field.
- 1-3 years of experience in PR, social media management, or influencer marketing.
- Strong understanding of social media platforms (Tik Tok, Instagram, Threads, LinkedIn, etc.) and their respective best practices.
- Familiarity with social media management tools, analytics platforms, and scheduling software.
- Proven experience in content creation, with a keen eye for visual aesthetics and storytelling.
- Excellent written and verbal communication skills.
- Ability to build and maintain relationships with influencers and manage multiple partnerships simultaneously.
- Strong organisational skills with the ability to meet deadlines.
- Creative mindset with the ability to think outside the box and develop innovative ideas.
- Passion for coffee and knowledge of the coffee industry is a plus.

**Benefits**:

- 25 days of holiday per annum plus Bank Holidays
- Access to our company wellness scheme
- Full access to our Mental Health Service - at all times of the year
- Great company staff discounts for friends and family
- Career development opportunities in a wide range of training programmes
- Flexible working hours & Locations offered

Join our team and play a crucial role in shaping Grind's brand presence, engaging with our online community, and expanding our reach through strategic influencer partnerships. If you are a social media-savvy, PR-experienced professional with a passion for coffee, we would love to hear from you.

Only those eligible to work in the UK or have a valid UK work permit/visa will be considered for the above position.

INDMANAGE


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