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Senior Marketing Analyst
3 months ago
**SENIOR MARKETING ANALYST**
**£60,000-65,000 + BENEFITS**
**LONDON**
**THE COMPANY**
This up and coming tech platform is heavily driven by Data and Analytics and is looking for a Senior Marketing Analyst to deliver actionable and meaningful insights across a range of channels. This company has a vast amount of data to work through and asa Marketing Analytics Manager, you will be working closely with talented individuals to deliver essential insight that will allow the company to continue growing.
**THE ROLE**
As a Senior Marketing Analyst, you can expect to be leading a team whilst analysing and interpreting results of both testing and optimisation experiments in a statistical and scientifically sound manor.
In specific, you can expect to be involved in the following:
- Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
- Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manor using SQL
- Analysis of marketing communications for the purpose of generating insights and testable hypotheses
- Defining segmentations
- Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
- Visualisation of data using Tableau
**YOUR SKILLS AND EXPERIENCE**
The successful Senior Marketing Analyst will have the following skills and experience:
- Full proficiency using SQL, coding from scratch (or similar)
- Experience with large-scale A/B testing and familiar frameworks
- Ideally have the ability to use Python or R
- Experience with measurement and LTV, Churn, Acquisition, ROI etc
- Experience using Tableau or Similar
- Experience managing with at least 1 direct report
**THE BENEFITS**
The successful Senior Marketing Analyst will receive a salary between £60,000 and £65,000 as well as a comprehensive benefits package.
**HOW TO APPLY**:
